Clever Marketing Strategy Could Be Key to Success
Clever Marketing Strategy Could Be Key to Success in New Financial Year
If ‘growth’, ‘increased sales’ or even ‘double profit’ are a focus for your business in the new financial year then a clever marketing strategy should follow closely behind. VOLOM, the outsourced marketing specialists, believe that the power to capitalise on business potential is within the grasp of all businesses with the help of some smart thinking.
“It doesn’t matter how great your product or service is, if the people it’s targeted at don’t know it exists then you’ll never maximise your businesses performance,” says Paul Wilkes, VOLOM’s Founder.
“It seems so simple but talking to the right people at the right time and with the right messages is crucial to success. At VOLOM we help you define and shape your communication strategy to ensure it targets your specific audience, delivers the right message and in a measureable way.”
While marketing departments and big ideas traditionally go hand in hand with big business, VOLOM provides stand out campaigns and sound measurable results by working as an outsourced marketing department with businesses of all sizes and all budgets throughout New Zealand. The VOLOM team believes that lack of resources or personnel to fulfil marketing functions shouldn’t hinder organisations from adding marketing to their business plans.
“Ninety one per cent of employing enterprises in New Zealand are SMEs, and many of these function without a dedicated marketing resource. The opportunity to provide marketing muscle without affecting headcount or blowing budgets is an attractive offering to these businesses,” says Paul.
The new financial year provides a natural time for reassessment as new plans, goals and targets are formulated. To assist with this, VOLOM provides a free no obligation, 10 minute marketing audit at www.volom.com which delivers businesses a snapshot of their current marketing activity, allowing them to determine how adequate their efforts and plans are for the year ahead.
The VOLOM business model pulls together a nationwide network of experienced senior marketers who deliver the full suite of marketing support. Over the last year alone they have attracted a number of new marketing experts to the organisation, bringing with them substantial experience in high-profile agencies and large, successful businesses across a diverse range of industries.
“We’re delighted to have snared some of the best in the business over the last year, further bolstering the VOLOM network, adding significant experience, new energy and a mutual passion to assist brands and products to stand out and succeed in a competitive market environment,” says Paul.
“All of these individuals buy into the VOLOM business and share VOLOM’s desire to be an integral part of our clients’ businesses – ultimately to be their marketing team that sits in another building. We pride ourselves on helping Kiwi businesses reach their potential and making a real difference.”
VOLOM specialises in providing outsourced marketing resources for small and medium sized New Zealand businesses across diverse industries. Created by mathematician and former Saatchi and Saatchi advertising specialist Paul Wilkes, VOLOM is an industry first business model offering SMEs marketing expertise and resources previously available only to large companies, without the high cost.
VOLOM is built on a network of marketing
professionals, initially started in Auckland and rapidly
growing to a fully national network. For less than it costs
to take on one full time employee, VOLOM clients are
delivered a marketing department for a set number of hours
each week to suit their needs. VOLOM provides the full
spectrum of marketing expertise from brand identity to
direct marketing and everything in between – all managed
from an office of experience marketing experts.