Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

iSentia – the new name in business intelligence

iSentia – the new name in business intelligence

Sentia Media integrates seven brands into iSentia

The 26th of March marks the launch of iSentia, the organisation previously operating as Sentia Media, Asia-Pacific’s leading business intelligence company - which includes Media Monitors, MediaBanc, Brandtology, BuzzNumbers, 360m, Mediapeople and Slice.

The evolution of the corporate brand to iSentia signifies the integration of the most successful media intelligence brands across 15 countries into a single company.

iSentia CEO John Croll said: “iSentia has grown organically and through acquisitions across the Asia-Pacific over the past five years. Until now we had seven service brands that are strong in their own area of expertise and territory, which will now be consolidated into one brand to solidify our client offering.

“The move to one brand is client driven. Our time poor clients are under pressure to make more informed decisions. The volume and speed of information they are trying to interpret is increasing exponentially, and becoming more complex. By unifying our people, technology, content sources and brand, iSentia can offer clients a more coherent and integrated value proposition that will lead to them making smarter and timelier decisions.

“We are embarking on a new three year strategic plan that will provide a new level of service excellence and clarity,” Croll continued. “Unifying our brand and structure allows us to deliver on our core purpose, vision and strategic priorities. “The evolution to iSentia enables the group to develop management structures that support a business that is truly integrated across 21 offices from Auckland to Beijing.”

iSentia provides over 6,000 clients with media information and analysis 24/7/365. The company has more than 1,400 employees and filters information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month.

With a proud 32 year history, iSentia’s talented people, innovative search technology, comprehensive coverage and research techniques will continue to discover and share valuable insights that drive smarter decisions.

For more information please visit www.isentia.com or click here for a video on the iSentia story.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>


E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>




Stats NZ: Card Spending Sees Strong Growth In May

Seasonally adjusted card spending rose by $189 million (2.3 percent) between April 2021 and May 2021, Stats NZ said today.
Spending rose across all industries for the first time since New Zealand moved to level 1 in June 2020... More>>




Auction: 1.4 Million In Rare Vintage Watches, Gems, Jewels & Diamonds Go Under The Hammer At Webb’s

An auction event showcasing over 1.4 Million dollars in rare jewels, gems, diamonds and vintage watches is due to take place this Sunday by Auckland based auction house Webb’s... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>