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South Islanders In Line For More Shopping Choice

30 April 2013
South Islanders In Line For More Shopping Choice
Home Direct, leaders in direct selling, has built a flourishing family business which for 37 years focused predominantly on the North Island.  Home Direct now heralds its expansion into the South Island and the introduction of online shopping as the key components to last year’s record results and growth.
Established in 1973, Home Direct has grown from a small family business to a leading multi-channel national retailer. The company has experienced exponential growth recently, leading it to hire 15 new staff members and double its East Tamaki warehouse floor space.
The company’s highly recognisable fleet of mobile shops will grow to 72 nationwide by the end of the year up from 65 in December 2012.
Home Direct opened in the South Island with three mobile shops in Christchurch in 2010, and has since expanded its on the ground operation to include Nelson, Timaru, Oamaru, Dunedin, Mosgiel and Invercargill. In October 2012 Home Direct opened its online store to everyone living in the North and South Island.
These two initiatives resulted in Home Direct’s customer base in the South Island expanding by 45% in the past 12 months and 12% in just the last 4 months.
This year Home Direct is set to open new territories in Ashburton, Balclutha, Palmerston, Winton, Blenheim and Picton.  All new areas will have the benefit of access to all of Home Direct’s shopping channels and multiple ways to pay.
Home Direct’s general manager Jodi Comrie says the expansion plans are exciting and speak to the company’s popularity with the South Island shopper.
“A lot of South Islanders visit our online store but what we’ve also noticed is a growing demand for the mobile store and catalogue offerings,” she says.
“We will continue to offer a full range to customers wherever they are – from toiletries, clothing, bedding, towels, washing machines and furniture to gadgetry and luxury goods – there’s no reason any customer can’t get exactly what they want and need from the comfort of their own home.”
Another key point of difference for Home Direct is the company’s range of payment options.  Customers can pay by debit or credit card, hire purchase or use a revolving line of credit to purchase goods immediately, or can use instalments and use a layby service for delayed purchases.


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