Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Children’s Honey From NZ Becoming a Global Success Story

Children’s Honey From NZ Becoming a Global Success Story

New Zealand’s oldest honey brand says parents across the world are recognising the health and quality benefits of feeding New Zealand honey to their children.

According to Airborne Honey, New Zealand’s oldest and most trusted honey brand, and one of the country’s largest honey exporters, children’s honey products are becoming increasingly popular both in New Zealand and further afield.

John Smart, Airborne Honey Sales and Marketing Manager, explains that this is largely due to improved education around the health benefits of honey, as well as international confidence in the safety and quality of honey produced in New Zealand.

“On-going research is further supporting that honey can be a beneficial part of a child’s diet,” he says. “In 2012, for example, a study published in Pediatrics, the official journal of the American Academy of Pediatrics, revealed that honey before bedtime can significantly ease coughs and colds in children with upper-respiratory infections. On top of that, it is the most natural way to sweeten foods, and is highly palatable for children.”

Airborne Honey’s own product for children, Honey For Kids, has become one of the brand’s top-selling lines both in New Zealand and internationally – another indication that children’s honey is becoming more widely sought after.

“Children’s honey is becoming particularly popular in China,” says John. “Mums are purchasing New Zealand honey because they want to be confident in the quality of the honey they are feeding their children.”

In recent years, there has been much debate over the authenticity of liquid honey. Many liquid honeys, including those marketed at children have been found to be over-processed and heat damaged. This is especially prevalent in countries such as the United States and China.

“Over-processing honey fundamentally turns natural honey back into sugar syrup,” says John. “Ultra-filtering it removes the pollen, which is a great source of protein. International standards for honey dictate that the total pollen count for liquid honey should exceed 100,000 pollen grains per 10g. However, many of the liquid squeeze honeys on supermarket shelves have less than 10,000 pollen grains per 10 grams. The other issue facing honey is over-heating it for long periods of time to liquefy the honey. This process destroys the natural enzymes found in natural honey.”

Airborne Honey has recently introduced an Honest, Undamaged and Traceable label to all honey jars to ensure customers can have the utmost confidence in the product. Honest means that the honey is true to the variety printed on the label. Undamaged demonstrates that the honey has not been heat damaged. Traceable means that every jar of Airborne Honey can be tracked all the way back to the beehive.

The family owned business also donates $0.10 for every squeeze bottle of Honey For Kids sold in New Zealand and around the world to Cholmondeley Children’s Charity. Cholmondeley is not-for-profit organisation helps children that are vulnerable and families in crisis. The charity has seen record levels of need since the earthquakes.

Further details on Airborne Honey can be found at You can also join discussions about New Zealand honey and the industry at and on the Airborne Honey Facebook page.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Auckland Transport: Successful Bridge Repair Opens Two Additional Lanes To Traffic

The opening of two additional lanes on the Auckland Harbour Bridge this morning will help relieve some motorway congestion for motorists heading home to the North Shore tonight. More>>


Statistics New Zealand: COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy

Gross domestic product (GDP) fell by 12.2 percent in the June 2020 quarter, the largest quarterly fall recorded since the current series began in 1987, as the COVID-19 restrictions in place through the quarter impacted economic activity, Stats NZ said ... More>>


Climate: Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate

A group of scientists and experts produced the first comprehensive global-scale analysis of terrestrial areas essential for biodiversity and climate resilience, totaling 50.4% of the Earth's land. The report was published in Science Advances ... More>>


MPI: Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea

The Ministry for Primary Industries (MPI) has launched an independent review of the assurances it receives for the safe transport of livestock by sea. MPI Director-General Ray Smith says Mike Heron QC has been appointed to lead the review, which is expected ... More>>


Computers: New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand

COVID-19 had large impacts on demand for PCs as businesses prepared for lockdowns by purchasing notebooks to mobilise their workforce. In the second quarter of 2020, New Zealand's Traditional PC market experienced a 39.7% year-on-year (YoY) growth ... More>>


University Of Auckland: Whale-Watching By Satellite – Follow Their Travels Online

Scientists have successfully attached satellite tracking tags to six New Zealand southern right whales, or tohorā, and are inviting the public to follow the whales’ travels online. Part of a major research project involving the University of Auckland ... More>>

Commerce Commission: Kiwibank Admits System Failures And Agrees To Pay Customers $5.2 Million

Kiwibank has entered into a settlement agreement with the Commerce Commission after reporting that it failed to have in place robust home loan variation disclosure policies, procedures and systems. In a settlement dated 27 August 2020, Kiwibank admitted that ... More>>

Ministry of Health: Public Transport Distancing Requirements Relaxed

Physical distancing requirements on public transport have been reviewed by the Ministry of Health to determine whether they are still required at Alert Level 2 (or below). The Ministry’s assessment is that mandatory face covering and individuals tracking ... More>>


NZHIA: New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs

A new report says a fully enabled hemp industry could generate $2 billion in income for New Zealand by 2030, while also creating thousands of new jobs. Written by industry strategist Dr Nick Marsh, the report has prompted calls from the New Zealand Hemp ... More>>


Stats NZ: One In 14 Employed People Report High Risk Of Losing Jobs

About one in 14 workers say they expect to lose their job or business by mid-2021, Stats NZ said today. A survey of employed people in the June 2020 quarter showed 7 percent felt there was a high or almost certain chance of losing their job or business ... More>>

ASB Quarterly Economic Forecast: NZ Economy Doing Better Than Expected, But Challenges Remain

August lockdown estimated to have shaved 8% off NZ’s weekly GDP, and 0.5% off annual GDP Economy now expected to shrink 5% (year-on-year) by end of 2020 Unemployment rate now expected to peak at 7.2% The latest ASB Quarterly Economic Forecast is less ... More>>