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Whittaker’s proud to be voted Most Trusted Brand



Whittaker’s proud to be voted Most Trusted Brand for the second year running

Whittaker’s Chocolates is very proud to have been voted New Zealand’s Most Trusted Brand for the second year in a row in the annual Reader’s Digest Most Trusted Brands list announced today. Whittaker’s also won two more titles in the New Zealand Icon and Confectionary categories.

Whittaker’s takes the triple honour very seriously because the accolades are decided by the New Zealand public. Established in New Zealand 1896, Whittaker’s remains a family-owned company that is proud to have become an iconic New Zealand brand.

Whittaker’s Marketing Manager, Holly Whittaker, said a major factor in the back-to-back Most Trusted Brand win was that New Zealanders rely on consistency in the quality and quantity of Whittaker’s chocolate.

“Winning for the second year running is a testament to our core company values including reliability, sustainability and, most importantly, a rock-solid commitment to producing only chocolate of the highest quality.”

Whittaker’s is the only major chocolate manufacturer in New Zealand that ensures quality by controlling the whole manufacturing process – from bean to bar.

“Coming out on top in the Confectionary and New Zealand Icon categories, as well as Most Trusted Brand again, is a fantastic reward for all the hard work put in by our entire staff of 84 at the Whittaker’s factory in Porirua,” said Ms Whittaker.

Reader’s Digest states that the survey showcases the products that New Zealanders reach for and have come to depend on.

“We’d like to thank the New Zealand public for voting for us. We’ve always been passionate about producing top quality, good value New Zealand chocolate and that’s not going to change,” said Ms Whittaker.

Whittaker’s is committed to using ethically-sourced ingredients and its two top selling 250g blocks – 5 Roll Refined Creamy Milk and 72% Dark Ghana – are both Fairtrade Certified.

All Whittaker’s chocolate is made with only pure cocoa butter, the chocolate has a high cocoa content and the blocks are still a generous 250g.


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