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BrandWorld embarks on new era

22nd August, 2013

BrandWorld embarks on new era

Cutting edge content marketing and advertising company BrandWorld has embarked on a new chapter with a new leader at the helm.

Richard Stevens, BrandWorld’s former General Manager has been promoted to Managing Director.

Richard has been with BrandWorld for more than three years and has been integral to bringing a new, refreshed and exciting look to many of BrandWorld’s popular masthead formats such as Family Health Diary and Discover. He’s also driven the launch of a whole new range of products tailored to specific client needs.

The new products are at the cutting edge of content marketing, but still remain true to the philosophy on which BrandWorld was built: informative content that resonates with consumers and gives them a reason to buy all in one package. The new formats are led by television but encompass all other media-including some innovative digital formats. Examples include the latest Food in a Minute offerings and Made to Match, a clever tie up with TVNZ for drinks company Lion that features celebrity chef Al Brown matching Lion’s speciality brews with Al’s yummy recipes.

Prior to working with BrandWorld, Richard was General Manager Sales and Marketing at Fisher & Paykel Appliances and director of business development at DDB New Zealand. He also held senior positions with food company Movenpick (South Pacific) and advertising agency Colenso BBDO.

As BrandWorld’s founder Bill Peake and former shareholder Mike O’Sullivan step back from the business, Richard’s promotion marks a new era for BrandWorld as it expands its popular masthead advertising and marketing formats, says Clemenger Group chief executive Jim Moser. “BrandWorld’s growth and evolution over the past few years has been brilliant and we're pleased to announce Richard’s promotion. He is a seasoned industry player who is seamlessly evolving BrandWorld’s unique and proven business model to encompass new as well as more traditional media while still leading the way in branded content.”

Richard says he’s thrilled by the promotion, but it’s business as usual at BrandWorld. “BrandWorld has led the way in developing new concepts for New Zealand’s advertising and marketing industry and I’m excited to be a part of that going forward. We’ve taken on some great new staff to complement our outstanding current team - many of whom have been with BrandWorld from its early days.

"We’re evaluating some truly innovative concepts for different clients that will deliver an excellent return for those clients and stimulate their businesses."

In the past 15 years BrandWorld has worked with more than 150 clients, hundreds of brands and is consistently one of TVNZ’s top three clients.


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