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‘The Block NZ 2’ Launch Stronger than in 2012

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Tuesday 27 August, 2013


‘THE BLOCK NZ 2’ LAUNCH STRONGER THAN IN 2012


Series two of The Block NZ has launched to a bigger audience than the first series, which was TV3’s top-rating show for 2012.

The first episode of The Block NZ last night attracted an average audience of 412,400 viewers (5+), a 10% increase on the 374,600 the programme launched with in 2012.

801,500 viewers tuned in during the one-hour launch episode, up from 732,200 in 2012 (5+ cume).

In the key commercial demographics, the launch episode won a 33.4% share of the 25-54 demographic, and was popular family viewing with a 34.6% share in the Main Household Shoppers with Children demographic.

RATINGS INFORMATION

7.30PM-8.30PM MONDAY 26 AUGUST- TV3* AVERAGE AUDIENCE (TV3 SHARE)

Season 2, Ep 1
Aug 26
Season 1, Ep 1
July 4
5+
412,400
(23.5% share)
374,600
(21.6% share)
25-54
257,400
(33.4%)
221,100
(29.7%)
Main Household Shopper with children aged 0-1486,800
(34.6%)
71,000
(33.2 %)

Nielsen TAM Overnights, TV3*is the combination of TV3 and TV3plus1

The Block NZ was produced by Eyeworks Television for TV3. Foundation partners are Bunnings Warehouse, Kiwibank, Mazda and Wild Bean Cafe.

- ends -

THE BLOCK NZ
Mondays, Tuesdays and Wednesdays at 7.30pm on TV3
Meet the teams at TV3.co.nz/theblock
Join the conversation at facebook.com/theblocknz

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