Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


WooHoo a winner for NZ Tax Refunds

WooHoo a winner for NZ Tax Refunds

Christchurch, 30 August 2013 – NZ Tax Refunds’ had a WooHoo moment of its own last night when the company’s WooHoo brand was a named a winner at the prestigious TVNZ NZ Marketing Awards to celebrate ‘Everything Marketing’.

Cilla Hegarty, the founder and CEO of NZ Tax Refunds says, “We’re absolutely thrilled to be named as a winner. Our customers have made us one of the top 10 brands in New Zealand. Our WooHoo campaign has really resonated with people and really helped people engage with our brand. We’ve sort of achieved the impossible and made tax fun.”

‘WooHoo – Differentiating a Brand by Owning a Feeling’ was the Financial & Banking Industry category winner.

New Zealand’s leading online tax refund company, NZ Tax Refunds was a pioneer in the industry when founded in 2008 to help get paying clients their share of the $700 million in overpaid taxes held by the IRD. In 2012 with more than 30 competitors in the market NZ Tax Refunds rose to the challenge to differentiate in a crowded marketplace – and WooHoo was launched. The idea was to dramatise the moment of elation customers experience when they receive their tax refund and give the feeling a name, ‘WooHoo’.

The judges said that in a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving a feeling a name with WooHoo. “This campaign has created real differentiation for the brand and moved the category. The extension of the idea across all aspects of the business has been well carried out, and the idea of owning a feeling has made them stand out from the pack.”

The creative campaign was developed and implemented with the assistance of Special Group and Media Co. It included TVCs, online banners, radio, social media and sponsorship (the Christchurch-based business sponsors The Crusaders, which includes ‘WooHoo’ featuring on the big screen at the ground at every home try). Each creative execution brought to life different WooHoo moments, like the ‘better not let the girlfriend know’ WooHoo, the ‘thought no-one was watching’ WooHoo, the ‘maintain a professional air’ WooHoo, or the ‘already spent it’ WooHoo. The call to action across all material became ‘Do you have a WooHoo waiting?’

The campaign met all its objectives, with growth in brand and word of mouth awareness. Website traffic also increased dramatically, with a 260 percent uplift in total web visits and a 67 percent increase in total customers year on year, and a 194 percent increase in total online customers.

Over 93% of NZ Tax Refunds customers have found out they’ve overpaid their tax in the last 5 years. The average refund is around $460. Refunds can be applied for online via

Unlike previous years where there were some clear front-runners, the judges said they had an extremely difficult task coming to a decision on the ultimate winner. For more on the TVNZ NZ Marketing Awards and the NZ Tax Refunds’ WooHoo story see


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Stats NZ: Annual Goods Trade Surplus At 28-Year High

New Zealand’s annual goods trade surplus reached a 28-year high of $2.2 billion as imports tumbled in the year ended October 2020, Stats NZ said today. “This is the largest annual surplus since the July 1992 year, driven mainly by much lower ... More>>

ComCom: How Real Is That Bargain?

The Commerce Commission urges retailers and consumers to think hard about the bargains being offered as ‘Black Friday’ and Christmas draw near. Black Friday has now overtaken Boxing Day in terms of retail spending, according to data from electronic ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>