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Supergrain tipped to help prevent diabetes now available

Supergrain tipped to help prevent diabetes now available for NZ breakfast bowls

Auckland, 3 September 2013 – The new BARLEYmax™ ‘supergrain’ is now available to New Zealanders wanting to improve the nutritional value of their breakfast.

Heart 1st and Digestive 1st cereals with the BARLEYmax™ proprietary wholegrain hit Countdown shelves this week. Made by leading Australian producer Goodness Superfoods, the cereals are a popular hit across the Tasman.

BARLEYmax™ wholegrain is in a league of its own in delivering health benefits, including reducing obesity, risk of diabetes, heart disease and colo-rectal cancer.

Developed by the Commonwealth Scientific Industrial Research Organisation (CSIRO), BARLEYmax™ is a non-genetically modified wholegrain with:
• Twice the fibre of regular grains, important for lowering cholesterol reabsorption and weight management
• Four times the amount of resistant starch, known to aid in maintaining a healthy digestive system
• A low Glycemic Index (GI), crucial to managing Type 2 Diabetes and keeping energy levels stable for longer.

Leading nutritionist and Goodness Superfoods ambassador, Dr Joanna McMillan, supports BARLEYmax™’s health benefits as a great way to kick start a healthy lifestyle.

“There are not many breakfast cereals on the market that I recommend, but Digestive 1st and Heart 1st really stand out nutritionally being wholegrain, low GI, high in fibre and resistant starch, low in added sugars and they taste great.

“Increased wholegrain intake has been shown to reduce the risk of certain cancers, heart disease, diabetes, stroke and even help with weight control. These cereals really do have the potential to help combat many of the chronic diseases,” says Dr McMillan.

Heart 1st and Digestive 1st breakfast cereals are the only two cereals in the country containing BARLEYmax™. The wider range of Goodness Superfoods products including wraps and bars plus the new Freekeh range, will be available in New Zealand in 2014. Freekeh is young, green wheat toasted and packed with nutritional benefits.

About Heart 1st
Honey toasted barley flakes with oats, cranberries, seeds and nuts:

BARLEYmax™ for digestive health and oats for lowering cholesterol re-absorption
• Rich source of beta-glucans
• Excellent source of fibre
• Rich in antioxidants
• Contains resistant starch
• Source of protein
• Low GI
• Low salt
• No preservatives
• GMO free

About Digestive 1st
Honey toasted barley flakes with sultana and apple:

• Super wholegrains for bowel and digestive health
• Excellent source of fibre
• Contains resistant starch
• Rich in antioxidants
• Source of protein
• Low GI
• Low salt
• No preservatives
• GMO free

About Goodness Superfoods
Goodness Superfoods is a brand of leading Australian food company Popina Foods. It produces high quality breakfast cereals and health food products with great taste and nutritional benefits.

Goodness Superfoods cereals and health food products are made from the best natural ingredients and are highly nutritious, delicious and healthy. Its entire cereal range contains the proprietary super wholegrain BARLEYmax™.

Goodness Superfoods simple nutritional philosophy is: improve your digestive system and you have the starting point for improved wellness.

More on Goodness Superfoods can be found at:


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