Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Rotorua designer goes global with new online shop #NZFW

Media Release
6 September 2013

Emerging trend-setter and designer, Adrienne Whitewood, is officially launching her first online store today (www.AdrienneWhitewood.com). 

The launch coincides with her runway show for Miromoda at New Zealand Fashion Week (NZFW) taking place today at 1.00pm. This is the 3rd NZFW for Whitewood who was described by Australasian website, Concrete Playground as the "number one designer to watch this year". Her collection explores Maori motifs and symbolism and is her first fully stocked commercial collection for NZFW.

The newly developed website has been built on cutting-edge eCommerce platform, Shopify.com an international industry leader, which has made online stores possible for New Zealand icons, including Karen Walker and Wellies.

Both fans and customers will now be able to go online from anywhere in the country or the world and choose from a variety of her original designs.  Visitors will be able to shop online securely and easily navigate through her whimsical, elegant and indigenously inspired collections. More pieces will be loaded over the coming weeks.

Ms Whitewood branched out last year and currently shares retail space in The Living Room Collective. This step convinced her that what she really wanted was a place of her own and has secured new retail space in Rotorua and will be launching her own store, AHU Boutique, next month. AHU is the Maori word for fashion. It will open on 15 September in Rotorua (1178 Eruera Street).

"I wanted to find a tangible way to help others support the idea that buying locally and using sustainable products is beneficial for the whole community.  I'll be stocking locally made and designed pieces of art, jewllery and accessories." says Ms Whitewood. AHU Boutique will also stock Ms Whitewood's two collections BLU, and her instore vintage inspired collection." 

Adrienne Whitewood enjoys blending traditional concepts with pieces that push the bounds of fabric manipulation and technology. 

Her passion is in weaving together design with cultural narratives, for women who want to have an emotional connection to the clothing they wear. "As women we tend to cherish key pieces of clothing, those pieces mean something to us because they tell a story of something intangible, mystical, something greater then ourselves…" says Ms Whitewood.


Adrienne Whitewood
info@adriennewhitewood.com
www.AdrienneWhitewood.com
www.Facebook.com/AdrienneWhitewood

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


NIWA: Tonga Eruption Discoveries Defy Expectations
New findings from the record-breaking Tongan volcanic eruption are “surprising and unexpected”, say scientists from New Zealand’s National Institute for Water and Atmospheric Research (NIWA)... More>>


Commerce Commission: Appeals Record $2.25m Fine In Vodafone FibreX Case

The Commerce Commission has filed an appeal in the High Court against a record $2.25 million fine imposed on Vodafone NZ Limited (Vodafone) for its offending under the Fair Trading Act during its FibreX advertising campaign. While the sentence imposed in the Auckland District Court on April 14 was the largest-ever fine under the Fair Trading Act, the Commission will argue that it is manifestly inadequate... More>>



All District Health Boards: Historic Pay Equity Settlement

An historic agreement has been ratified that addresses a long-standing undervaluation of a workforce that is critical to the smooth running of our hospitals and the delivery of healthcare... More>>




Finder: RBNZ Survey: 64% Of Experts Say Rising Inflation Will Push More Kiwis Into Debt

Soaring inflation and cost of living pressures will see many households pushed to the financial limit, according to experts... More>>



Barfoot & Thompson: Rents Up By Around 3% In Most Areas

The average weekly rent paid for homes in most areas of Auckland has risen by around 3 percent year-on-year. The figures for end March from more than 16,000 properties... More>>


DoC: Smeagol The ‘Gravel Maggot’ Leaves Its Rare Mark On The Remote West Coast
An extremely rare species of sea slug or ‘gravel maggot’ has been detected for the first time on a remote beach in South Westland... More>>