www.AdrienneWhitewood.com). The
launch coincides with her runway show for Miromoda at
New Zealand Fashion Week (NZFW) taking place today at
1.00pm. This is the 3rd NZFW for Whitewood who
was described by Australasian website, Concrete
Playground as the "number one designer to watch this
year". Her collection explores Maori motifs and symbolism
and is her first fully stocked commercial collection for
NZFW.
The newly developed website has been built on
cutting-edge eCommerce platform, Shopify.com an
international industry leader, which has made online stores
possible for New Zealand icons, including Karen Walker and
Wellies.
Both fans and customers will now be able to go
online from anywhere in the country or the world and choose
from a variety of her original designs. Visitors will be
able to shop online securely and easily navigate through her
whimsical, elegant and indigenously inspired
collections. More pieces will be loaded over the coming
weeks.
Ms Whitewood branched out last year and currently
shares retail space in The Living Room Collective. This step
convinced her that what she really wanted was a place of her
own and has secured new retail space in Rotorua and will be
launching her own store, AHU Boutique, next month. AHU is
the Maori word for fashion. It will open on 15 September in
Rotorua (1178 Eruera Street).
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"I wanted to find a tangible
way to help others support the idea that buying locally and
using sustainable products is beneficial for the whole
community. I'll be stocking locally made and designed
pieces of art, jewllery and accessories." says Ms Whitewood.
AHU Boutique will also stock Ms Whitewood's two collections
BLU, and her instore vintage inspired
collection."
Adrienne Whitewood enjoys blending
traditional concepts with pieces that push the bounds of
fabric manipulation and technology.
Her passion is in
weaving together design with cultural narratives, for women
who want to have an emotional connection to the clothing
they wear. "As women we tend to cherish key pieces of
clothing, those pieces mean something to us because they
tell a story of something intangible, mystical, something
greater then ourselves…" says Ms
Whitewood.
Adrienne Whitewood
info@adriennewhitewood.com
www.AdrienneWhitewood.com
www.Facebook.com/AdrienneWhitewood
ENDS
© Scoop Media
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