Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Mitsubishi Mirage advertising campaign wins top award

14 October 2013

Mitsubishi Mirage advertising campaign wins top award

Mitsubishi Motors NZ (MMNZ) has been awarded the advertising industry’s most prestigious gong – an Effie – for its ‘Let’s Do It All Again’ Mirage campaign.

The Effie Awards honour creative achievement in meeting or exceeding advertising objectives; this is the first time MMNZ has received one of these awards.

MMNZ head of sales and marketing strategy Daniel Cook said: “We are very proud of how a relatively simple concept, devised in-house and executed on a very modest budget, has succeeded in engaging the public and has now been recognised by the Effie judges.

“Mirage has always had a special place in Kiwi hearts and we wanted to reconnect with that through this campaign.

“The new Mirage offers exceptional value for money with superb fuel economy – delivering that message on the back of a humorous throwback to the eighties seems to have struck a real chord.”

Since the new Mirage launch in February this year, sales have averaged more than 100 units a month, the MMNZ website has received the three highest months of traffic in its history and the television ads have been viewed by over 350,000 Kiwis on YouTube, Facebook and Twitter.

Introduced by the New York American Marketing Association in 1968, the Effie Awards are recognised by advertisers and agencies as the top honours in the advertising industry and are held in 25 countries. It is the only award that honours creative achievement in meeting and exceeding advertising objectives.

Effie Award winners combine all the disciplines of successful marketing programme: planning, market research, media, creative and account management and demonstrate a partnership between agency and client in the creation, management and building of a brand.

The Mirage ‘Let’s Do It All Again’ campaign was devised by MMNZ and developed in collaboration with Clemenger BBDO in Wellington.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Westpac NZ: Warns About Sophisticated New Scam
Westpac NZ is warning New Zealanders about a sophisticated new scam that involves a fake Westpac investment prospectus.
The prospectus is formatted to resemble a Westpac document and includes professional-looking imagery... More>>

Campaign For NZ Coastal Tankers : Says Fuel Security At Risk

Three unions representing New Zealand shipping crews are mounting a united campaign to protect New Zealand’s fuel security and save New Zealand coastal tankers... More>>

Tourism: Travel Bubble With Cook Islands Resumes

Cook Islands tourism restarts today, ending a five-month border closure due to COVID-19. Graeme West, General Manager Australasia for Cook Islands Tourism Corporation, said today’s first flight of quarantine-free travel from New Zealand to the Cook Islands is very significant... More>>

Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>

Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>

Fonterra: Revises Milk Collection Forecast
Fonterra Co-operative Group Limited today revised the forecast for its 2021/22 New Zealand milk collections to 1,500 million kilograms of milk solids (kgMS), down from its opening forecast of 1,525 million kgMS... More>>