BNZ Online Retail Sales Index - 17 October 2013

BNZ Online Retail Sales Index

Introducing the new index….

• Online shopping is transforming the retail landscape and continues to grow at pace, but there is very little concrete information around the value and trends in this sector. To improve market information, we have worked with Marketview (specialists in managing and analysing transactional data) to develop the monthly BNZ Online Retail Sales Index.

• The Index, and related analysis, draws on data from millions of monthly card transactions, scaled up to represent the broader New Zealand economy.

• We include online purchases from New Zealand retailers, and online purchases made by New Zealanders at overseas sites.

• Our goal is to provide important insights into purchases made at both domestic and international merchants. Future reports will expand the analysis to cover other aspects such as age, demographic and retail category trends in more detail.

• Our initial focus is on retail goods, which can be benchmarked against Statistics New Zealand’s Retail Trade Survey (RTS). The index includes purchases of groceries, liquor, clothing, footwear, hardware, electronic goods, homewares and recreational goods, among other store types (a full list is included on page 6). In time we may expand the scope of this report to cover analysis of wider ecommerce industry categories.

Read Full Report Here:

BNZ_Online_Retail_Sales_Index_Oct_20131.pdf

ENDS

© Scoop Media