Ford New Zealand driving creativity… in the dark

Ford New Zealand driving creativity… in the dark

Ford signs on as major sponsor for Ponsonby-based Art in the Dark festival

AUCKLAND, 4 November 2013 – Illuminating installations and urban spaces for the Auckland public, Art in the Dark is returning for its fourth year from November 7th, transforming Western Park into a bustling hub under the bright lights. Art in the Dark is a free event open to the public.

Ford New Zealand has signed on as a major sponsor for the event. Already advocating for innovation and creativity, the Ford team is delighted to put support behind an exciting, homegrown charitable trust art event. Ford spokesman, Tom Clancy says, “It’s an impressive event; it’s professionally run and looks great. In addition there is the unexpected delight it creates amongst the attending public.”

As well as sponsoring the event, Ford is working with Art in the Dark artist Jon Baxter to create an installation at the event using one of the very first all-new Fiesta Sports to arrive in New Zealand. Baxter has previously worked with Ford to produce an animated video used to help launch the vehicle, which arrives at dealers in December.

The Fiesta Sport animation features an artistic kaleidoscope of Fiestas and was designed to highlight the Fiesta’s kinetic design. Jon Baxter says that he is excited to work with the Ford Fiesta to turn it into an art car.

The festival will serve as the first opportunity to get a glimpse of the new Fiesta Sport before it goes on sale in NZ in December.

Ford is also behind the public photography competition associated with Art in the Dark. Festivalgoers are encouraged to take pictures at the event and share them with their social networks using Twitter and Instagram. Tagging the picture with both #FordNZ and #ArtintheDark secures your entry. The photograph deemed the best (judged by Boy filmmaker Taika Waititi) wins a luxury weekend thanks to Ford. (Prize includes the use of a new Fiesta Trend for a weekend, accommodation at the Stamford Plaza Hotel, tickets to Silo Theatre’s Midsummer and a brand new Fuji XM 1 camera valued at $1600 to capture all the action).

Having started in 2010, Art in the Dark has grown into Auckland’s premiere light festival, with 2012 seeing over 40,000 people attending, witnessing over thirty light installations – with projections, performances and large scale immersive experiences from some of the most innovative creators the public will have a chance to see.

The Fiesta Sport features the best of technology, fuel-efficiency and design. It also features the highly-anticipated 1.0 litre EcoBoost engine which has won consecutive International Engine of the Year awards for both 2012 and 2013.  The smart new Ford Fiesta is the perfect vehicle to get to the environmentally focused Art in the Dark festival.

To see for yourself how a Ford Fiesta becomes an integrated Art in the Dark installation, visit the artwork in Western Park, Ponsonby Rd from the 7th – 9th November.

ENDS

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