Ecology and beauty for pōhutukawa and rātā

Ecology and beauty collide to raise awareness of pōhutukawa and rātā
In a brilliant mix of ecology and beauty, innovative haircare brand Biolage has teamed up with Project Crimson, to help raise awareness and funds for the conservation charity.
Biolage is part of the Matrix range of salon-only hair products with a strong belief in the beauty of protecting the environment and biodiversity; the beauty of delivering desirable and sustainable products and the beauty and the well-being of their stylists and clients.

Senior Brand Manager for Matrix, Kate Winstone says “Inspired by the botanicals in Biolage we are delighted to support Project Crimson – a New Zealand charity working to renew and restore our most iconic native trees, the pōhutukawa and rātā. We are thrilled to be bringing the brand values of Biolage to life in our salon community with the Biolage and Project Crimson partnership. We will be driving visibility and awareness of this wonderful charity in our salons over March and April. In addition, when consumers purchase selected Biolage stickered product $1 will go towards Project Crimson.”

Project Crimson Marketing Manager, Melanie Seyfort says the Biolage partnership will help raise awareness of Project Crimson through Biolage’s salon community - as well as raising vital funds for the Trust. “Biolage products are available in hundreds of hair salons throughout New Zealand, including all Rodney Wayne salons. This partnership will enable us to reach thousands of New Zealanders who we hope become more aware of Project Crimson and the work that we do.”

To celebrate this new partnership, Project Crimson and Biolage are giving away five Biolage prize packs worth $300 each.
To enter visit www.projectcrimson.org.nz Entries close on 30 April 2014.

ENDS

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