Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Telecom to choose alternative name for Internet TV service

Telecom to launch its internet TV and movie service under alternative brand name


Telecom said today it intends to launch its cutting edge internet-delivered TV and movie service later this year under an alternative brand name to ShowmeTV.

Within days of the brand being unveiled on 21 February, two companies that are related to each other, Show Television Limited and Show Me Limited, publicly raised concerns about Telecom’s use of ShowmeTV.

“Although we were aware beforehand of the existence of these other companies and had been following the appropriate trademarking processes in relevant categories, once we heard of their concerns we initiated discussions with them,” said Simon Hoegsbro, senior vice president broadband and digital media, Telecom Digital Ventures.

“While we believe we had the ability to continue with the ShowmeTV brand under the relevant trademark categories, we accept that Show Television and Show Me had some legitimate concerns given their own business. Taking everything into account, and given that we have not yet made any marketing investment in this brand, we didn’t think having a prolonged dispute about the name was in anyone’s interest.

“We’ve therefore made a pragmatic decision to move on and ensure our attention is fully focused on the development and forthcoming launch of our internet TV and movie service. We will be announcing a new name for the service in due course, either before or when we move to commercial launch later this year. The quality of our internet TV offering, not the brand name, will be pivotal to our success.”

Show Television Director and group spokesman, Darryl Clarke, said, “We would like to acknowledge Telecom for taking a pragmatic approach and resolving the situation.”

Mr Hoegsbro commented, “Since we announced our plans just over three weeks ago, we’ve been overwhelmed by the positive reaction from New Zealand consumers and from industry commentators and participants. It’s clear that New Zealanders are thirsting for more choice about how to get their home entertainment and are ready to try new ways to access content over rapidly improving and expanding broadband networks. We are looking forward to sharing more about our plans in the near future.”

Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Bell Gully: Uncertainty Ahead With New Unconscionable Conduct Legislation

new prohibition against ‘unconscionable conduct’ in trade is one of a number of changes to the Fair Trading Act 1986 that come into force from 16 August 2022. The new prohibition may have wide-ranging implications for many businesses... More>>


Statistics: Food Prices Increase 7.4 Percent Annually
Food prices were 7.4 percent higher in July 2022 compared with July 2021, Stats NZ said today... More>>



REINZ: Market Activity And Prices Continue To Ease, First Home Buyers Start To Return To The Market

New Zealand’s winter property market continues its recent trend, slowing from the pace of sales and price rises of last year — properties stay on the market longer and median prices dip... More>>



Kiwi Group Holdings: Fisher Funds Acquires Kiwi Wealth Business

Kiwi Group Holdings Limited (KGHL) today announced the sale of Kiwi Wealth to Fisher Funds for NZ$310 million... More>>



Retail NZ: Welcomes Return Of Cruise Ships

“Cruise visitors were big spenders in retail prior to COVID-19, and retailers in Auckland will be celebrating the arrival of P&O’s Pacific Explorer this morning... More>>



ASB: Full Year Results: Building Resilience Today And For Our Future

In its 175th year, ASB has reported a cash net profit after tax of $1,418 million for the 12 months to 30 June 2022, an increase of $122 million or 9% on the prior year... More>>