Holiday park blues turning rosy

Holiday park blues turning rosy

The winter blues are having less of an impact than last year on the holiday park sector’s confidence, new research shows.

The Holiday Parks Business Confidence Monitor for July/August 2014 shows confidence levels are at +64, indicating that 64% of respondents are currently more optimistic than pessimistic. While this is a slight decrease compared to confidence in June/July, it is 25 points ahead of the same period in 2013.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

Based on last year’s trend, confidence is now expected to begin building towards the peak season, HAPNZ Chief Executive Fergus Brown says.

“Members indicate that weather conditions are currently a lead factor influencing any decrease in demand, suggesting that confidence is likely to rise if the weather improves into spring,” Mr Brown says.

Demand for July/August compared to the same period last year increased seven points from June/July. 42% of HAPNZ members completing the monitor thought demand had increased compared to the same month last year, 22% believed it had decreased and 30% saw no change.

Forecast demand for July/August compared to the same period of 2013 decreased four points from June/July to +18. 27% of survey respondents expected demand to increase, 9% expected it to decrease and 58% expected no change.

Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Key facts:

• The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
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• In the past year holiday parks provided 6,325,431 guest nights
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• Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors
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• While staying at holiday parks guests contribute $733 million in direct expenditure to the local communities
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• Approximately $372 million (51%) of the expenditure is contributed by domestic

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