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Noel Leeming helps Kiwis make the most of technology

Media Release
Monday 8th September 2014

Noel Leeming helps Kiwis make the most of technology

One of the country’s iconic retailers is undertaking one of the biggest changes in its 41-year history.

Noel Leeming, the only New Zealand-owned national electronics retailer, has undertaken a major re-investment to refresh and reconfigure its 77 stores throughout the country, as well as unveiling an updated, refreshed logo and brand.

CEO Tim Edwards says "the changes are about ensuring Kiwis continue to enjoy the great customer service that distinguishes Noel Leeming, cementing its position as the number one technology and appliance retailer in New Zealand."

A new national television advertising campaign, based on the new brand, went to air for the first time last night, positioning Noel Leeming as the store that enables New Zealanders to ‘maximise their machine’. View the ad here

Mr Edwards says "it’s one of the biggest steps the company has taken since its first store opened in Christchurch in 1973 and I'm confident it will further build on the solid gains the business has been making since it became part of The Warehouse Group in 2012."

Noel Leeming has invested more than $5 million into its store refresh and rebranding. Not only have stores been modernised and repainted, they’ve also been reconfigured to allow Noel Leeming’s team of ‘passionate experts’ help customers fully utilise innovative services within its stores like Tech Solutions and Open Learning centres. Specialist areas within stores offer interactive spaces to use or experience new products.

“We’re about ensuring customers get the best from their appliances and technology products and have a great experience,” said Mr Edwards.

“Technology is an essential part of our lives today and enriches it in so many ways, and yet it’s even more complex and customers increasingly want support accessing the latest products and technologies – and that’s what we’ve equipped our stores and our team to do in easy and fun ways,” he said.

“Everything about what Kiwis love about Noel Leeming is still here, but we’ve taken a major step forward into the future of technology and home appliances to make it easier to try out, experience, understand and enjoy.”

The new brand retains the name 'Noel Leeming' and the highly recognisable red and yellow livery, but with a contemporary look that symbolises the evolution of the brand.

“As the only national kiwi owned and operated player in our market, New Zealand is everything to us, and our offering is focused on NZ and not a regurgitation of what others are doing in Australia,” said Mr Edwards.

The rebrand campaign 'maximise your machine', highlights the importance of people in the Noel Leeming offering, and its service expertise.

“Our passionate experts are well trained on the products we sell, and we offer a range of services from installation to education to ensure we are offering “end to end service” to our customers,” said Mr Edwards.

“We are really proud of the work we have done throughout the business in the last few years and now is the right time to take this next step to share with customers the exciting advancements we have made. This is a pivotal moment for Noel Leeming and our customers, the future for the company is incredibly exciting,” he said.


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