Dealership expects growth to continue in spite of dollar
3 October 2014
Fast growing car dealership expects growth to continue in spite of falling dollar
The largest independent car dealership in the country, recently a winner in the Deloitte’s Fast 50, is picking growth to continue for its business as more customers warm to their approach even with a weaker dollar.
2 Cheap Cars has only been in business for 3 years but is already selling more than 400 cars a month across six branches. The company is independent of ties with any franchised car brands.
Company General Manager, Garry Moore, says 2 Cheap Cars has adopted a fast-moving-consumer-goods (FMCG) approach to how it sells its cars.
“Our selling style is to be relaxed and low pressure with customers, and we back that up with a business model which is low margin and high turnover. It’s the best of both worlds for our customers and for us it means we have a strong fast growing business.
“Our way is to be well planned and professional with our business structure and we have been seeing the results. It is also great to be recognised with the Deloitte Award,” says Garry Moore.
2 Cheap Cars was this week named the winner of the fastest growing retail or consumer products business in the top half of the North Island in the Deloitte Fast 50 Awards for New Zealand’s fastest growing companies.
“While we are currently in Auckland, Hamilton and Christchurch we are confident that we will be able to expand into Wellington and some other regional centres quite quickly.
“If the New Zealand dollar does continue to fall, as is being talked about, it will definitely make customers even more price conscious when buying, this is something we believe will create further opportunities for our business,” he says.