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Insurance companies too slow taking new products to market

20 November 2014

Over three quarters of insurance companies are too slow at taking new products to market, warns Target Group

76% of insurance marketing professionals say insurers are too slow at taking new products to market

More than three quarters (78%) of insurance marketing professionals said products should be more dynamic

Target Group develops ‘Four D’s of Insurance’ whitepaper on change and innovation in insurance to assist providers

Research released today by Target Group reveals that three quarters (76%) of insurance marketing professionals believe that they are too slow taking new products or services to market and struggle to keep pace with ever-changing consumer demands. These findings from the financial services outsourcing and software provider, Target Group come as part of the launch of its ‘Four D’s of Insurance’ whitepaper. They also reveal that more than three quarters (78%) of respondents believe that their insurance products should be more dynamic at adapting to changing consumer behaviour.

Perhaps unsurprisingly the results of the survey of top insurance professionals from the UK, Australia and New Zealand also suggest that larger organisations are less likely to be able to get new offerings to market consistently and quickly. This is highlighted by the fact that just 13% of large organisations surveyed feel they do this well enough compared to 23% of SMEs. A combination of the volume of launches, legacy product lines, legacy systems, complex structures and multiple sites are all major factors cited.

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Target Group has commissioned the ‘Four D’s of Insurance’ whitepaper to offer free and relevant insight to insurers on how to be successful and innovative in dealing with the significant challenges of developing products within the evolving insurance landscape. One key aspect of the findings is that there is a very real need to develop products that are dynamic and effectively harness the wealth of data now at an insurer’s disposal to secure a competitive advantage and meet customer demands.

Simon Burgoyne, Business Development Manager, at Target Group, says:

“For an industry focused on future risks, insurance companies can be slow to adapt to future challenges. We are in the midst of an innovation wave driven by the four d’s of insurance - dynamic products, changing distribution patterns, the use of data and disruptive new technologies. For insurers, underwriters and distributors it brings the promise of both threats and opportunities. It offers the potential for new products and growth, aligned with greater customer insight, the ability to tailor products and pricing, as well as the prospect of radically transforming interactions between market participants.”

Burgoyne continues:

“Due to a number of prevailing factors customers are showing signs of becoming ever more brand agnostic in respect of their purchasing behaviour and are demonstrating an increasing willingness to purchase cover from other large recognisable and customer-centric organisations like Google, Amazon and Tesco rather than just traditional insurers. Clearly this poses a threat to current business models and illustrates the need for new strategies. Innovation and agility will determine the insurers who will win the new race. Slow adopters will inevitably fall behind.”

Burgoyne concludes:

“However, those insurers that remain innovative and develop products consumers want in the way they want them at a time they want will have a bright future in this brave new world. Our whitepaper demonstrates that many insurers are only at the start of that journey and we hope offers some strong insight for successfully navigating the road ahead.”

A copy of the whitepaper can be found here:


Notes to editors:

About Target Group

Target Group delivers software and business process outsourcing solutions to the financial services industry for loans and mortgages, savings, investments and insurance. 25% of the world’s top 20 global banks use Target’s software and services to manage their lending and investment portfolios. Our specialist third party outsourcing operation provides loan and investment administration back-office services to banks and portfolio owners and is rated as ‘Above Average’ by Standard & Poor’s.

Target’s client base includes companies such as Credit Suisse, Barclays, NFU Mutual, LV= and AA Financial Services. Target Group employs over 500 staff in offices across the UK, Australia and New Zealand. It has over 35 years’ experience in providing software and services that help companies in the financial services and insurance markets achieve competitive advantage in areas such as consumer credit and loans processing, investment portfolio back-office administration, general insurance, customer services and arrears management.

For further information about Target Group, please visit

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