A Brand New Look for TVNZ OnDemand
A Brand New Look for TVNZ
FOR IMMEDIATE RELEASE
NZ’s favourite content has never been easier, faster or as fun to view when a new-look TVNZ OnDemand launches in February.
Set to debut a striking, easy-to-use interface, TVNZ OnDemand’s new innovative features will personalise and optimise Kiwis’ viewing experiences, allowing users to: create watchlists; mark their favourite shows and exclusive content; get recommendations; and be among the first to know when the latest shows are about to drop.
A NZ first, there’s also a handy new ‘Pick Up and Play’ feature where viewers can start watching a programme, and pick it up later on their smartphone, laptop or tablet - right where they left off. A Shortland Street fan might begin an episode on their bus ride home from work, hit pause when they arrive home, only to resume the episode from the comfort of their couch on another device.
The average Kiwi typically watches three hours of television a day, according to the latest Nielsen research*. With online and mobile video usage growing fast, TVNZ OnDemand gives Kiwis further control over their viewing experience across these devices.
Last year, the service hit a new high with a record 6.3 million streams in the month of October. December 2014 also saw streams up 52% from December 2013.
General Manager of TVNZ OnDemand, Jason Foden says, “In this new TV world, viewers are telling us they want greater freedom. They want their favourite shows to be available both on TV and online, they want more ways to watch and be informed, and they are eager to get their hands on TV’s most talked about shows as soon as they are available.
“For us it’s not just about keeping up with our viewers, but staying ahead of the game, and these new personalised features will bring much more individual control to the viewing experience,” he adds.
TVNZ is already home to NZ’s favourite shows including Shortland Street, The Big Bang Theory and ONE News. The new-look TVNZ OnDemand will continue to have the content viewers are passionate about, as well as exclusive premiere content such as eight Shortland Street webisodes – only available on TVNZ OnDemand, also from February.
2014 and 2015 to date have seen a stunning line-up of new and returning shows premiering on the service. Drama series Red Band Society, The Last Ship and Constantine, comedies Black-ish and Selfie and hit kids' titleGeronimo Stilton were premiered exclusively for online viewing.
Returning fan-favourites Criminal Minds, Mike & Molly, Resurrection, The Mentalist (the final season), Person of Interest, Once Upon a Time, Grey’s Anatomy, Revenge, The 100, and The Vampire Diaries also arrived express from the US. Also, in September, TVNZ OnDemand turned it orange and made seasons one and two ofOrange Is The New Black available, chalking up a million streams in a single month.
Foden says TVNZ OnDemand plans to follow that huge success with more online premieres in the future.
“We’re committed to premiering more content across our TV and online channels, as it’s receiving a huge response from our viewers, and lets them join a global conversation,” says Foden.
Upcoming TVNZ OnDemand premieres include the highly-anticipated series iZombie, starring NZ's Rose McIver. New comedy One Big Happy, captivating drama series American Crime and all new seasons of Castleand The Following will also be available closely behind the US.
For TVNZ OnDemand fans who want to be up with the play, pre-registration for the new site is now open.
To pre-register, head to www.tvnz.co.nz/pre-register
* Source: Nielsen TAM, Consolidated Sep 2013-Aug 2014.