Merino brand expands with the launch of Little PERRIAM

MEDIA RELEASE FROM PERRIAM

February 9, 2015. For immediate release

Merino fashion brand PERRIAM expands with the launch of Little PERRIAM

Little PERRIAM, the exciting, fresh new babies and children's merino clothing label by Wanaka fashion designer Christina Perriam, launches online and in select retail outlets today.

Today's release of the first Little PERRIAM range follows the successful launch of Christina's new luxury lifestyle merino fashion brand PERRIAM, which took place in Tarras in October 2014.

Little PERRIAM replaces Christina's hugely popular babies and children's label Suprino Bambino as she continues to deliver her new brand's overall vision. With similar design elements to Suprino Bambino, like fun prints, bold colours, touches of Liberty fabrics and on-trend designs, the Winter 2015 range of Little PERRIAM is expected to continue to be a hit with parents and kids.

"We are excited to make the transition from Suprino Bambino to Little PERRIAM after the successful launch of the PERRIAM brand," Christina says.

"We've started to gain a loyal following with repeat customers since Suprino Bambino came out in stores in February 2014. People love the quality, durability of merino and attention to detail, the wooden buttons and other quirky design elements."

Like Suprino Bambino, Little PERRIAM has a range for babies - aged 0 to 2 years - and a children's range for ages 2 to 6. The babies range features cute onesies, cool prints, and a unique Little PERRIAM stripe. For the first time, the stag's head hoodie that is a best-seller in the children's range will also be made in babies' sizes. The children's range includes the stag's head hoodie, fun print tops with striped sleeves, nautical stripes and signature girls' dresses with a feminine, girly design.

There are 25 styles in the Winter 2015 collection, which will be sold online at perriam.co.nz, at the flagship PERRIAM store in Tarras and at select retail outlets around New Zealand.

The PERRIAM label also comprises PERRIAM Woman, which was launched last year, and Christina plans to eventually introduce PERRIAM Man, PERRIAM Sleep and PERRIAM Home to complete the lifestyle brand. All garments are designed and made in New Zealand with New Zealand merino wool.

"PERRIAM is about luxuriating in life - taking time to enjoy the beauty amongst the busyness of life. The heart of my brand is my family and the place I grew up, Bendigo Station in Central Otago. Little PERRIAM is an important part of this story, just as children are important in any family. All my garments are made with high quality NZ merino and this is particularly essential for little ones, who need durable, natural clothing."

ENDS

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