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Flow Software's Entry into US Market Gains Momentum

Flow Software's Entry into US Market Gains Momentum

( Integration and EDI specialists Flow Software’s plans to enter North America have taken a significant leap forward by entering into a collaborative agreement with San Diego State University (SDSU).

The collaboration with the university will provide Flow with 4 months of in-depth USA market research by some of its top executive MBA students.

“Having established a significant presence in NZ and Australia with customers spread across South Africa, Hong Kong and United Kingdom, the US market is our next market to target”, says Flow’s GM and Director David Masters.

“The project’s aim will be to analyse relevant sectors and to identify potential distribution partners,” says Masters. “The timing of being selected for the programme couldn’t have been better for us. We acquired the domain late last year and we are in the early stages of planning our US market entry. The Executive MBA program will add significant value to this process”.

Martina Musteen, Associate Professor and Director of the Centre for International Business Education and Research (CIBER) at San Diego State University will be overseeing the project and has been working with the MBA students in the context of her International Business Opportunity Development (IBOD) program since 2007. In the last two years the program was extended to also include the Executive MBA students. Flow was supported in its application by Auckland Tourism, Events and Economic Development (ATEED).

The project will last 4 months and is the culmination of 2 years work for the MBA students bringing together a variety of disciplines. Raj Bali who heads Asia Pacific Sales for Flow and is based in Sydney is leading the programme from Flow’s side. “I’ve met all the students involved and the calibre is excellent. They have extensive business experience, are senior managers within their respective areas and bring a wealth of knowledge and expertise. They are as excited about the opportunity as are we”.

Auckland’s local economic growth agency ATEED alerted Flow to the opportunity to work with the university. “When the opportunity came up through ATEED we jumped at it,” says Masters. “ATEED offers a range of business growth support and connectivity to opportunities and I think more companies ought to be taking advantage of this”.


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