OMG New Zealand Announces Digital Appointments

OMG New Zealand Announces Digital Appointments

Auckland, 10 March 2015 – Multi-award-winning Omnicom Media Group (OMG) today announces the promotions of Jane Stanley and Niki Thorne to newly-created OMG New Zealand group roles across three principal areas of its business: biddable media, programmatic buying and data.

Jane, who has held a dual role as PHD’s Group Strategy Director and Managing Director of PHDiQ since 2012, has been appointed Managing Director of OMG’s search specialist unit Resolution Media and programmatic buying arm Accuen.

“The growth in both search and programmatic buying in recent times has led brands to deliver data-driven, targeted and relevant experiences to consumers. I’m looking forward to working with the incredible team across PHD and OMD to evolve this capability and proposition for New Zealand clients. Specifically, in terms of programmatic, we see it impacting beyond desktop and mobile and into more traditional media such as outdoor. This is an incredibly exciting new role and direction for us,” says Jane.

Jane has a skill-set that is truly unique in this market. Her background is grounded in advertising and media strategy and she combines this with digital expertise and a decade of leading businesses and teams across the UK, Australia and New Zealand.

Niki, who for the last two years has been based in OMD’s offices and managing OMG’s Data Science business unit across New Zealand, has been appointed Annalect NZ Ltd Managing Director, formalising her role across the group and signalling PHD’s growth in this area.

While Niki has a broad digital background across search, programmatic and data, she is also one of the country’s strongest data experts, making her the ideal candidate to lead OMG’s data strategy and technology arm Annalect.

A key focus for Niki is the implementation of OMG’s data management platform in New Zealand, Aggregate Knowledge. The platform allows for the centralisation of all data points, providing a complete view of the full customer journey and ensuring sophisticated audience segmentation.

“Across my career I have focused on developing data driven strategies to deliver success for brands by putting customers at the centre of all communication strategy. Adding technologies, such as Aggregate Knowledge, to OMG’s toolkit is an exciting opportunity for us to support brands as more media placements become data driven,” says Niki.

The teams Jane and Niki will be leading are positioned to deliver not only unprecedented value to clients but also second-to-none expertise and servicing.

Leigh Terry, Omnicom Media Group ANZ CEO, says, “These group resource appointments are in line with the OMG global structure, which has proven to be a success for both clients and the agencies involved alike.

“OMG clients will benefit from the in-depth expertise of dedicated biddable media, data and programmatic buying specialists, just as they are with our group-shared trading and mobile resources.”

As the media landscape continues to fragment and diversify, OMG plans to continue adding new roles across focal specialist areas.

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