Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ E-Cigarette Industry Hits a New Milestone

NZ E-Cigarette Industry Hits a New Milestone with Open to Air Advertising

In the next big move by the industry, the first open to air radio advertising has been broadcast across Auckland for by Mediaworks.

This NZ first marks a huge milestone in the industry’s progress. Historically the advertising of electronic cigarettes by way of radio, TV and print has been very difficult for NZ providers, and in many cases completely disallowed.

The latest focus on advertising by the vaping community shows the market is moving forward, regardless of many obstacles and is ready to take the next step towards becoming a mainstream product. strives to be industry leaders and I hope that this step helps to break down a few walls for the industry” said QJ Satchell – Managing Director of NZVAPOR. “We have worked very hard to ensure that our business is compliant with NZ laws and to be able to tell people that now, is a huge deal for us. With these ads we are able to reach out to a whole new client base that until now has been fairly inaccessible”. Said Mr Satchell.

The explosive growth of the global e-cigarette market has caught many policy makers off guard and Mr Satchell believes New Zealand’s dated Smokefree parameters are in need of urgent attention to accommodate for the helpful new devices and liquids.

A recent report containing comments from Stephanie Erick (ASH Director) showed that smoking numbers were steadily declining but the current tactics were not recently as effective with smokers who are still holding out. "We haven't been getting to that group early enough," she said. "Given what we are faced with, we do need to really radically change." Said Erick.

Mr Satchell from NZVAPOR believes the ability to advertise widely will help to reach the older smokers who might not be as “new media” savvy and who feel they are out of options, but have not yet tried e-cigarettes. “The data shows that vaping is as effective as patches, and that is with no funding at all, imagine what we could do with a little help”.

The advertisements will run Auckland wide on The Rock 90.2 radio station from May 11th to 15th.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Reserve Bank: RBNZ To Implement $30bn Large Scale Asset Purchase Programme Of NZ Govt Bonds

The Monetary Policy Committee (MPC) has decided to implement a Large Scale Asset Purchase programme (LSAP) of New Zealand government bonds. The negative economic implications of the coronavirus outbreak have continued to intensify. The Committee ... More>>


Elevate NZ: Venture Fund To Lift Productivity

The Government’s new $300 million venture capital fund - announced in last year’s Budget – is now open for business as the Elevate NZ Venture Fund. Finance Minister Grant Robertson says lifting New Zealand's productivity requires well-functioning ... More>>


COVID-19: Case Confirmed In NZ – Expert Reaction

After spreading across the globe for months, the first case of COVID-19 has been reported in New Zealand. The Ministry of Health says the risk of a community outbreak is low, due to their preparedness and the high awareness of the disease. The Science ... More>>


Agriculture: New Legislation To Boost Organics

New organics legislation will boost consumer confidence and help grow an innovative sector, says Food Safety Minister Damien O’Connor. “The Organics Product Bill, introduced to Parliament this week, aims to increase consumer confidence when purchasing ... More>>


Biodiversity Policy: Misinformation Circulating

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>