Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fairfax Media reveal nationwide community newspaper redesign

Fairfax Media reveals nationwide community newspaper redesign

Nadia Lim and Dr Libby to deliver new content across Fairfax titles

Kiwis from Kerikeri to Invercargill are in for a treat when they next pick up their local paper, with a nationwide redesign of community newspapers being rolled out by Fairfax Media.

All 66 of Fairfax’s community newspapers will undergo a facelift of content, layout and design over the next four weeks – with the new-look Manawatu Tribune first off the press today. Thirteen Auckland community papers, including the Central Leader, Rodney Times and Papakura Courier will follow from 6 July.

Sinead Boucher, Fairfax Media’s Executive Editor, says community papers are an important part of the Fairfax portfolio.

“Our community papers reach over 1.8 million New Zealanders on a typical day. They’re a really powerful platform, helping readers feel connected with their local community, and offering a forum for local discussion and debate.”

The changes being made are a result of market research* and reader feedback.

“Readers wanted a modern look and feel - and some great new content. We’ve delivered on that with a weekly dose of lifestyle, health and food tips from our two new columnists, Dr Libby Weaver and celebrity chef Nadia Lim.

“Our new-look community papers are still overwhelmingly local,” Sinead continues. “The new content recipe emphasises our local connection with the reader, with more local stories, Faces and Places, content from our partner, Neighbourly, and the introduction of a bright and bold What’s On page to keep readers up to speed with what’s going on in their neighbourhood.”

Local advertisers will also see benefits.

“We’ve found the more local our content is, the more valued it is, and trusted content has a positive influence on how readers respond to advertising. The local angle offered by community newspapers makes advertising feel more personal and relevant - it’s a valued part of the reading experience.

“These changes are about giving readers more of what they want, and most of all, keeping things local.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Forest And Bird: Misinformation Circulating On Biodiversity Policy

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>


NIWA: Scientists Say Methane Emitted By Humans ‘vastly Underestimated’

NIWA researchers have helped unlock information trapped in ancient air samples from Greenland and Antarctica that shows the amount of methane humans are emitting into the atmosphere from fossil fuels has been vastly underestimated... More>>


SMC Expert Reaction: Record Dry Spells And Effects On Forests

With no rain forecast before Sunday, Auckland is about to break a record for the city's longest dry spell. Niwa says Auckland is likely to hit 40 consecutive days without rain this weekend . The upper North Island is seeing severe meterological ... More>>


Reserve Bank: Official Cash Rate Remains At 1.0 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment is at or slightly above its maximum sustainable level while consumer price inflation is close to the 2 percent mid-point of our target range. ... More>>


Science Media Centre: Novel Coronavirus Detected In China – Expert Reaction

The virus was detected after more than 40 people were hospitalised with pneumonia in Wuhan City, China and the outbreak traced to a large animal and seafood market. The Centers for Disease Control and Prevention reports that person-to-person transmission ... More>>


NZ First: Launch Of Parliament Petition To Remove Aluminium Dross

This afternoon to a crowd of over 100 people in Mataura -- Mark Patterson, New Zealand First List MP based in Clutha-Southland launched a parliamentary petition regarding the aluminium dross issue in Mataura, Southland. The petition asks that the House ... More>>