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Technology takes vineyard to the world
6 July 2015
Technology takes vineyard to the world
One of New Zealand’s fastest growing and most
innovative wine companies, Yealands Family Wines is taking
its sustainability story to global markets via a leading
edge, digital platform.
YealandsLive.co.nz features dynamic content captured via a series of live feeds, directly from the Yealands Estate Seaview Vineyard and Winery in Marlborough, New Zealand. The website aims to give consumers and the wine trade a unique, and authentic behind the scenes look at one of the world’s premier sustainable wine producers.
Site visitors can navigate each section for multiple live video feeds, a series of time lapse videos, an RSS media feed and the company’s global sales and distribution activity in real-time. Additional features include a climate data feed, up-to-the-minute energy generation data from one of New Zealand’s largest solar installations as well as updates from their winemaking team.
From the Cellar Door, to raising a glass in their own backyard, to events that Yealands Family Wines partner with; wine lovers can share their photos via the site’s live feed captured by the custom-developed app at the Yealands Cellar Door or by using the hashtag #yealandslive on social media.
General Manager of Marketing, Michael Wentworth says, “The purpose of YealandsLive is to connect consumers to the heart of the Yealands story through an immersive, visual and authentic experience.“
Yealands are encouraging consumers in Australia, Denmark, Germany, Ireland, The Netherlands, New Zealand and the United Kingdom to virtually explore their vineyard via a social media campaign. They can then enter the draw to win a personalised YealandsLIVE Travel & Wine Experience including flights, luxury accommodation and spending money at http://www.yealandslive.co.nz/win.
Yealands Family Wines is the country's sixth-largest wine exporter. Their leading edge, Seaview Winery was established in 2008 and has been carbon neutral since inception.
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