Cloud Based Marketing Software Gives Small Business New Tool
Nicola McConnell
Tuesday 14 July 2015 A
Dunedin company has developed an innovative cloud based
marketing software solution to make it simple for small
businesses to master the online environment to grow
sales. Amplifier is an online portal that brings
small businesses social media, content management and
customer relationship tools together in one simple, easy to
use platform. Media specialist and Amplifier creator
Roy Hawker noticed advertising wasn’t having the
traditional impact for many of his clients. Confronted with
the complexity of the online environment and as a business
owner himself, Roy needed to find a simple solution. “Like all business owners I have multiple demands on
my time and can’t be an expert in everything. With
numerous platforms, multiple logins and passwords and
mounting annual fees I had to find an effective way to be
part of the online marketing revolution.” It was this
problem that lead Roy to create Amplifier. Already
Amplifier has made talking to customers and managing their
online reputation easier for more than 50 New Zealand small
businesses including strong brands like; Lone Star,
Chipmunks and Veggie Boys. More than 60,000 New Zealand
customers are now connected to their favorite businesses via
the Amplifier portal. McArthur and Symons Electrical
use the service, with Director Evan Rees saying: “My
specialty is electrical and small businesses management and
I would often put marketing on the back burner as I was too
busy. Now that I have someone dedicated to marketing it is
receiving the necessary focus.”
“Amplifier has
given us the platform to work from and made it simple for us
to be “in touch” with our client base regularly. It also
allows us to use positive client reviews. Ultimately this
means our business is operating effectively in the digital
market place and it helps secure our future.” Small businesses can use Amplifier for all Customer
Relationship Management (CRM) and online marketing
including; capturing customer data, requesting and
responding to online reviews, improving website SEO,
managing email and text campaigns to customers. Businesses
can choose to manage the Amplifier service themself or have
one of the Amplifier team work in partnership with them. www.smallbusinessamplifier.co.nz ENDS.
Cloud
Based Marketing Software Gives Small Business New
Tools