Kiwis dining out more – MasterCard survey

Kiwis dining out more – MasterCard survey

New Zealand, August 20, 2015 – The latest research from MasterCard shows Kiwis love of dining continues to grow, with 97% of New Zealanders dining out in the past 6 months and 12% intending on dining out more in the next six months.

MasterCard surveyed nearly 500 New Zealanders about their dining habits from the past six months and their intentions for the next six months. The survey found 71% of people visited a mid-range restaurant or cafe twice a month and spent an average of $54 New Zealand dollars per visit.

“The trend of regularly dining out reflects how Kiwis are enjoying their leisure time and their appreciation for fine food and wine. With many promotions and culinary events showcasing our brilliant cuisine, more New Zealanders are taking the opportunity to dine out whether it is a casual brunch or a romantic dinner,” said MasterCard New Zealand Country Manager Peter Chisnall.

40% said they had visited a fine dining restaurant once a month and spent $103 per visit. People in the 45-64 year old age bracket tend to spend more than other age groups when visiting fine dining restaurants with an average spend of $126 per visit, while 18-24 year olds spend $85 per visit. 13% of people have left a tip.

The intention for fine dining is increasing with 8% of people saying they intend on visiting a more expensive restaurant in the next six months.

Younger age groups have a greater intention to visit more restaurants, with a fifth of 18-24 year olds planning to dine out more in the next 6 months.

42% ask family and friends for a recommendation about where to eat, while 40% of people check online reviews. Around a quarter of respondents (23%) post comments and reviews about their experience on social networks like Facebook and Twitter. With the increase in discount apps, coupon sites and loyalty schemes, 37% of surveyed diners say this affects their decision about where to dine.

“When making decisions about new places to try, New Zealanders trust online reviews almost as much as family and friends for advice on where the best places to go,” said Chisnall.

About the MasterIntelligence Research

MasterIntelligence is a biannual survey on travel, dining and entertainment, education, money management and luxury shopping. There were 442 residents between 18-64 years old owning a bank account. Quotas placed on age and gender as per banked population.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNZ and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

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