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SweeneyVesty wins PR Gold at Korea’s AD STARS
SweeneyVesty wins PR Gold at Korea’s AD STARS
SweeneyVesty has won a
Gold and two Silvers for PR at the AD STARS International
Advertising Awards in Korea together with project partner
Saatchi & Saatchi Singapore. There were a record 17,698
entries from 67 countries.
The client is Scoot, a low-cost airline operating in Asia, a subsidiary of Singapore Airlines. The AD STAR Awards were:
• Gold: PR – Practices & Specialism – Brand Voice including Strategic Storytelling
• Silver: PR – Product & Service – Finance / Services / Entertainment & Leisure / Travel
• Silver: PR – Integrated Campaign led by PR
SweeneyVesty’s success at AD STARS follows the win of a Silver Lion at the 2015 Cannes Lions International Festival of Creativity for the same campaign. The campaign video can be viewed here.
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