NZ Herald re-launches New Look Week Day Business Offering

NZ Herald re-launches New Look Week Day Business Offering

New Zealand Media and Entertainment (NZME) strengthens its dominance and relevance to the New Zealand business consumer with an innovative refresh and redesign of The New Zealand Herald’s Monday–Thursday business offering.

Effective from today (14th September) Herald Business Editor, Liam Dann says the business community can look forward to a redeveloped and cleaner looking Monday to Thursday Herald Business, more aligned to the recently relaunched Weekend Herald Business.

“The redesigned Monday to Thursday daily lift out with its improved design and focus on richer content will include a lift in thought-provoking business features. Readers will see more CEO and business leader interviews and a deeper analysis of the big issues during the week, helping guide businesses and their clients.”

Friday’s The Business will cover the latest daily business news alongside popular weekly features, compelling investigative stories and columnists in a standalone lift out. Business also has its own section in the Weekend Herald and on the Herald Online, apps and mobile site.

With eight out of ten business people every week connecting with NZME business channels NZME Editorial Director Business, Fran O'Sullivan knows the importance of providing Kiwi businesses with high quality business editorial coverage.

O’Sullivan says the refresh will make Herald Business and NZME’s overall business offering of print, radio, digital and events even more attractive.

“Herald Business is a trusted voice that influences our readers. With up-to-the-minute market information and the definitive word on New Zealand and global economies, The Herald is the ‘go to’ destination for everything related to money, markets and the world of business.”

With three-quarters of businesses based in the North Island and a third of all business expenditure generated from Auckland,* NZME and Herald Business are undoubtedly the go-to source of news for the New Zealand business consumer.
“Providing the perfect platform for any campaign wanting to influence their clients, Herald Business combined with all of NZME Business assets helps clients to reach their audience more effectively and in a consistent and timely manner. No other media provider has the breadth of assets and channels to bring to life a business’ story,” says O’Sullivan.

NZME continues its proactive and innovative approach by further solidifying its position in the New Zealand business event space with the successful addition of the PwC Herald Talks. Joining distinguished events such as the Deloitte Top 200 and The Herald’s Mood of the Boardroom.

For more information visit: NZ Herald Business Online - nzherald.co.nz/business
NZME trade site - http://advertising.nzme.co.nz/news/herald-business/

Source: Nielsen CMI CY2014, Business Market (N=956,000) Q2 ‘14 – Q1 ‘15. Business Market 10+, Statistics NZ; NZ Business Demography Feb 2014*

ENDS

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