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Dreaming up designer beds for charity

Dreaming up designer beds for charity

Four leading Kiwi designers have joined Sealy Posturepedic in a creative crusade against breast cancer.

The bed manufacturer has released its 2015 line up of one-off designer beds, which will go under the hammer this October to benefit the New Zealand Breast Cancer Foundation.

This year, there’s a choice from four stunning designs from artists Owen Dippie and Flox, fashion designers Steve Dunstan and interior designer LeeAnn Yare.

The Sealy Posturepedic Exquisite beds will be listed on TradeMe between 5 and 19 October with the entire proceeds donated to the NZBCF to help fund research and support women with breast cancer. Sealy has pledged a minimum of $25,000 to the NZBCF from the auctions.

Sealy NZ marketing manager Jenni Gaze says the auctions present a perfect opportunity for New Zealanders to get behind a great cause.

“We have loved partnering with these talented artists who have kindly given up their time to create some truly exceptional designs. Now it’s over to New Zealanders to get behind the auctions and bid.”

New Zealand has one of the world’s highest breast cancer rates with the disease affecting one in nine women and claiming more than 600 lives every year.

Chief executive of the New Zealand Breast Cancer Foundation Van Henderson is delighted to have Sealy NZ’s support for a third consecutive year and says every dollar counts.

“Not only are these beds unique pieces of art, but also by purchasing one you will support our research to reduce the number of Kiwi women dying of breast cancer, plus programmes to improve treatment and quality of life for women with the disease.”

The designs range from whimsical pastel chevrons and bold graphics to nature-inspired prints.

Jenni Gaze says when people bid on one of Sealy’s bespoke designer beds, they are closer to securing an exceptional night’s sleep.

“The Sealy Posturepedic Exquisite collection is designed using the latest expertise in Responsive Support Technology providing three stages of support and enabling you to escape to the luxury of deep sleep every night,” she says.

For more information on the Sealy Posturepedic Exquisite range visit - www.sealy.co.nz

ABOUT THE DESIGNS:

Steve Dunstan (Huffer) - 'Rested Disorder’

As the co-founder and director of brand at clothing company Huffer, Steve Dunstan brings a very street-fashion approach is his bed creation.

Featuring a sprawling collection of personal belongings, Dunstan says his unique bed design represents the ‘state of a busy life’ and captures the essence of his street brand Huffer. “It speaks to a carefree youth culture. You haven’t got time to make your bed – you’re out socialising and having fun. Once you do come home, it’s time to crash.”

Hayley King (Flox) – ‘Bang, Bang Bunnies’

A graffiti artist with a fine art degree, Hayley King first made her mark transforming grey inner-city Auckland walls with her trademark native birds, ferns and flowers.

King’s bed design, a vibrant depiction of the natural world, was inspired by her recent exploration into New Zealand’s exploding rabbit populations.

"It’s a real honour to participate in this creative campaign, to raise awareness for a cause that is very real and serious for us Kiwi women. I want to play my part and help in our fight to cure breast cancer.”

Owen Dippie - ‘Tiki’

Known for his larger than life street murals in international cities and at home, artist Owen Dippie chose to feature his familiar Maori Tiki design in the mattress design. The striking black-and-white print incorporates his initials ‘O.D’.

“Over the years my Tiki has taken hundreds of different forms – from stickers on international streets to wood carvings and t-shirts,” he says. “I’m so pleased the Tiki has now taken shape in a bed design for Sealy and I can join the fight against breast cancer.”

LeeAnn Yare - ‘Sketch’

Magazine writer, stylist and TV presenter LeeAnn Yare owns interior store Collected and returns from last year’s charity drive having successfully claimed top prize for gaining the most support at the 2014 Trade Me auction. This year she has another stand-out, colourful creation.

She says her design is inspired by quality, handcrafted artisan products where no two are the same. “Last year the designer bed campaign ended with such a fantastic auction result benefiting an amazing charity. I’m thrilled to be on board again this year.”

About Sealy

Sealy is the world’s number-one bedding brand and the leader in innovation and quality. Sealy began in 1881 when Daniel Haynes invented a new process for making premium mattresses in Sealy, Texas. For over 125 years, Sealy has invested in extensive research and development and has changed the way the world sleeps.

Sealy Posturepedic provides the most supportive mattress for everything you do in bed – so you can escape to the luxury of deep sleep every night.

All Sealy Posturepedic beds are designed in conjunction with the Orthopaedic Advisory Board (OAB) to ensure every part of the body is correctly supported during sleep. In addition, all Sealy Posturepedic beds come with a 10-year guarantee, so you can rest easy.

ENDS

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