Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Newstalk ZB Widens Gap to Radio Live

Media Release for Immediate Release – 2 October 2015

Newstalk ZB Widens Gap to Radio Live

ZM’S FLETCH VAUGHAN AND MEGAN BEATS THE EDGE’S JAY-JAY, MIKE AND DOM^

2 October 2015 – The results of the independent TNS New Zealand Commercial Radio Survey 2/2015 are in and Mediaworks has decreased their 18-54 audience by 46,600# listeners, NZME has gained 6,300#. Newstalk ZB has increased the gap##### over Radio Live and Hosking has maintained his share nationally at a stellar 16.7% versus his Paul Henry on 5.8%**. Hosking has also grown his 25-54 to 8.2%**.

Newstalk ZB’s gap also widened in Drive time with Duncan Garner losing listeners and Larry Williams gaining them in the key 25-54 demographic. Here, Garner’s audience decreased (4,500) and Williams increased (10,500)###. Williams now has more than double the listeners than Garner###.

Dean Buchanan, Managing Director NZME Radio says, “We’re rapt with today’s results. Newstalk ZB will just continue to strengthen further with Marcus Lush joining the Newstalk ZB team, hosting the Night Show from January.”

Why is Newstalk ZB so dominant?

- Top talent who continue to innovate which is even further demonstrated in their digital and social audience engagement.

- Our strategy is very clear that we have channel experts tailoring the right content to the right channels and not same content different channels.

ZM Breakfast has had a huge win beating The Edge Breakfast with the most listeners in the critical 18- 39 audience####.

“To have an increased share and number of listeners now tuning into ZM reflects on the terrific team ZM are becoming. We also beat The Edge digitally in August+ so ZM is on fire and is exactly tracking to where we want it to be. The great thing is there’s a lot more opportunity in there.”

As reported earlier this week NZME Radio rated as the number one radio network* beating Mediaworks radio brands in the August Nielsen Online Ratings measurement report.

“Digital is now a key metric for us as this is how the next generation of listeners tune in (10-17). It was fantastic to see The Hits capturing the number one website of any radio station for August. Newstalk ZB, ZM and Flava also had great results out rating their rival stations. We have more registered users on iHeartRadio now (395,000) than there are listeners in the 10-17 year old age group for all of radio nationwide#. The need for advertisers to engage digitally with radio is becoming more significant, which NZME is focused on.”

Overall NZME is number one in news (Newstalk ZB)*, number one in sport (Radio Sport)* and Coast is a minuscule 0.1% share away from being number one in music*, which Buchanan called “just a blip and well within margin of error”. The interesting point is that Coast targets a 40 year old plus audience and in this demographic it continues its share growth and holds its number one music position* despite Mediaworks having three stations targeting this demo; The Breeze, Magic and Sound.

Specifically in the Auckland and Wellington markets NZME is number one in news, sport and music (Auckland #1 all people 10+ News, Sport & Music share* and Wellington #1 all people 10+ News, Sport, and Music cumulative audience#) and in Christchurch NZME is number one in news and sport*#.

Buchanan says, “We have always taken the stance that we are in survey 365 days a year. We are greatly appreciative of the support from our listeners and our advertisers and as a result the compelling content doesn’t stop, these results reflect that.”

ENDS

SOURCE

TNS New Zealand Commercial National Survey 2/2015 (unless otherwise stated)

*Station Share (%), All 10+, Mon-Sun 12mn-12mn, unless otherwise stated.

#Cumulative Audience (000’s), All 10+, Mon-Sun 12mn-12mn, unless otherwise stated.

**Station Share (%), All 10+, Mon-Fri 6.00am-8.30am, unless otherwise stated.

###Cumulative Audience (000’s), All 10+, Mon-Fri 4.00-7.00pm, unless otherwise stated.

****Station Share (%), All 10+, Mon-Fri 6.00am-9.00am, unless otherwise stated.

####Cumulative Audience (000’s), All 10+, Mon-Fri 6.00am-9.00am unless otherwise stated.

#####Cumulative Audience (000’s), All 10+, Mon-Sun 12mn-12mn S2-2014-S2-2015

^ Cumulative Audience (000’s), All 18-39, Mon-Fri 6.00am-8.30am

+Nielsen Online Ratings, Unique Audience, August 2015


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

RNZ: Housing Boom Could Get Worse, Economist Warns

Economists are calling on the Reserve Bank to reinstate lending restrictions, warning the housing market is spiralling out of control. More>>

ALSO:

Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>

ALSO:

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:

Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>

ALSO:

Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Economy: NZ Small Business Recovery Continues In September

Xero, the global small business platform, today released its Small Business Insights (XSBI) for September revealing an uptick in small business jobs and year-on-year revenue growth in New Zealand. Nationwide, the average number of jobs in the small ... More>>

ALSO:


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>

ALSO: