Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Mobile Technology Allows Businesses to Target Tourists

New Mobile Technology Allows Businesses to Target Tourists in Real Time

A new app designed to help tourism operators reach visitors while en route to local attractions will be launched in New Zealand this week.

The technology which was developed by Auckland company Skoot - a joint venture between JUCY, Tourism Radio and Putti - a Spark Ventures company, will allow businesses to market directly to tourists planning the next stage of their itinerary.

Tourists can download Skoot as a smartphone app or use it when mounted in their rental vehicle. The app has a range of functions including; Onboard GPS navigation, a WiFi hotspot, safety messages and details on local activities and accommodation options supplied in real time as the user draws near to their destination. The app will allow travellers to make purchases on a stored credit card on their own smartphone.

Skoot CEO Hayden Braddock says the app is also equipped with a built-in audio tour guide which recognises the user’s location and broadcasts information on over 1600 local tourist attractions automatically.

“Throughout their journey, Skoot is designed to keep tourists engaged with both local information and relevant promotions - served by audio and digital display feeds,” says Braddock.

He says there has already been significant interest in the new technology which has more than 600 businesses already part of the Skoot eco-system.

“Each business on Skoot will effectively have control over their own application which is able to be accessed and used within the Skoot application or on its own in the APP Store.

The retailer gets the benefit of being able to create and manage their own app and content in real time, update deals, products, info, branding etc. Tourists will only have to download the one app when they travel around.”

“We believe this is first time this has been done,” he says.

Braddock says that when installed in a rental vehicle, the device will be connected over its nationwide 4G network and allows up to five other devices to use the WiFi hotspot.

In the future the app will also offer a click to call function using VoIP where tourists can free-call local attractions to book.

“Tourists are also able to redeem digital vouchers which appear as they close in on local attractions and purchase their tickets at discounted rates using a preloaded credit card,” says Braddock.

In a recent trial, the Skoot app was uploaded to Samsung tablets which were installed in the JUCY fleet.

Braddock says the new app is also designed to help improve tourism road safety with a unique set of features to help visitors navigate New Zealand roads and conditions.

“The app is able to alert drivers to a range of potential hazards including; upcoming one way bridges, high crash areas and periodically issues audio reminders for them to keep left or slow down when they are driving over the speed limit.

“Based on the success of the JUCY trial, Skoot will now be installed in their entire fleet - over 3000 rental vehicles across New Zealand, Australia and U.S.,” he says.

Braddock says future generations of the device will offer more benefits to their business partners.

“We’re currently working on a new payment method which will incentivise visitors to make purchases at promotional rates and fast track their entry into attractions. The app will also be multi-lingual, and even offer fleet management features for improving vehicle efficiency and driver safety.

Businesses will also be able to vary their offers based on a range of variables such as seasonal factors, proximity to the attraction, the direction the traveller is moving, and even serve deals based on specific tourist demographics.

“The aggregated user data collected over time can also be analysed to provide insights into tourist behaviour - we will understand details of the psychographics of visitors including where they travel, what route they take and what they buy when they get there,” says Braddock.

This information will help inform Skoot partners, allowing them to improve their business model when targeting existing and emerging tourist segments, says Braddock.

For more information visit skootapp.com

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Tiwai Point: Rio Tinto Announces Plans To Close Tiwai Point Smelter

Rio Tinto has just announced that it will wind down New Zealand Aluminium Smelters - the Tiwai Point smelter - saying the business is no longer viable. More>>

ALSO:

Freight: New Report On Auckland Port Relocation

The Government has released a major new report on the options for relocating the Port of Auckland’s freight operations while deferring any decision on the issue. More>>

ALSO:

Chartered Accountants: COVID-19 Fails To Knock Kiwi Investor Confidence, But More Disclosure Wanted

Three months of COVID-19 lockdown and investment turmoil has done little to knock confidence in New Zealand capital markets and listed companies with overall investor sentiment very similar to 2019, an investor survey held in mid June shows. However, ... More>>

ALSO:

Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>

ALSO:

Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>

ALSO:

XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>

ALSO:

Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>

ALSO:

Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>

ALSO:

NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>

ALSO:

Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>

ALSO:

Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>

ALSO:


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>

ALSO:

Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>


DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>

ALSO:

Potatoes New Zealand: Protecting NZ Fries As Part Of PNZ Pandemic Recovery & Transformation Plan

Potatoes New Zealand has met with Minister Faafoi this week to discuss investigating the potential importation of heavily discounted frozen potato chips into New Zealand. With MBIE’s support we are undertaking an investigation to gather evidence of the ... More>>

ALSO:


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO: