First Self-Publishing a Success for Runaway

First Self-Publishing a Success for Runaway

Tuesday 9 December 2015

Dunedin-based mobile game developer Runaway has had a strong start to its self-publishing expansion with the relaunch of Splash: Underwater Sanctuary achieving a 600% increase in players and revenue worldwide.

The iOS and Android game Splash, which lets players become reef caretakers charged with repopulating a diverse ecosystem while learning real-life facts about species, was launched in April this year. In mid-November it was re-released with nearly every aspect of the game overhauled.

Runaway Director, Tim Nixon says the team achieved their goals of receiving a Google feature and matching the very strong retention metrics of their flagship title, Flutter. During re-launch week Splash’s daily active users jumped by 600%, a result of the Google feature combined with efforts of Runaway’s new marketing team.

“After working with a major US based publisher, the move to self publishing gives us a direct connection to our fans. Now we have customer support, marketing and quality assurance sitting in an office alongsid

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