Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Brancott Estate and BlueChilli seek the next big idea

Brancott Estate and BlueChilli seek the next big idea in wine tech

Brancott Estate revolutionised the wine industry when they pioneered Marlborough Sauvignon Blanc in 1975. Now they are looking for the next pioneer in the wine industry with the announcement of winexplorer, an innovation challenge designed to revolutionise the way wine is enjoyed.

“When we decided to plant Sauvignon Blanc vines in Marlborough in 1975, we created one of the world’s most popular wine styles and turned New Zealand into one of the world’s premier wine growing regions. Now we are looking to change the wine world again by identifying ideas that will fundamentally change the way people enjoy wine.” says Patrick Materman, Brancott Estate Chief Winemaker and a winexplorer judge.

“Whether it’s an idea about how people choose what wine to drink, or how they share that wine with their friends, if it’s big, bold and revolutionary, then we want to hear it.”

Open to entrants in Australia and New Zealand, winexplorer innovation challenge will see Brancott Estate work with start-up specialist BlueChilli to identify five finalists. These ideas will be shared via social media with consumers invited to vote for their favourite ideas. This will form a part of the judging criteria for when the finalists pitch their ideas to a panel of judges on 7 April, 2016.

“We’re seeing a significant shift in the way in which companies and entire industries innovate now, where involving their customers in the creation process and getting the end user to co-design great solutions is the new norm,” says Colette Grgic, GM for Innovation at BlueChilli. “While there has been significant advances in the winemaking element, the consumer area of wine consumption is ripe for new ideas and we are excited to be helping entrepreneurs to turn their big idea into a viable business opportunity through winexplorer.”

On offer is a cash prize of $35,000 and, depending on the idea, the winner will also be considered for startup acceleration by BlueChilli and to work with Brancott Estate to commercialise their idea.
To be eligible to enter, entrants need to be able to articulate how their idea will revolutionise the way people enjoy wine, why they believe they are best placed to make their idea successful and what level of support they need to bring their idea to reality. All entries are submitted online at brancottestate.com between 4 February and 6 March 2016.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NIWA: Scientists Say Methane Emitted By Humans ‘vastly Underestimated’

NIWA researchers have helped unlock information trapped in ancient air samples from Greenland and Antarctica that shows the amount of methane humans are emitting into the atmosphere from fossil fuels has been vastly underestimated... More>>

ALSO:

SMC Expert Reaction: Record Dry Spells And Effects On Forests

With no rain forecast before Sunday, Auckland is about to break a record for the city's longest dry spell. Niwa says Auckland is likely to hit 40 consecutive days without rain this weekend . The upper North Island is seeing severe meterological ... More>>

ALSO:

Reserve Bank: Official Cash Rate Remains At 1.0 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment is at or slightly above its maximum sustainable level while consumer price inflation is close to the 2 percent mid-point of our target range. ... More>>

ALSO:



Science Media Centre: Novel Coronavirus Detected In China – Expert Reaction

The virus was detected after more than 40 people were hospitalised with pneumonia in Wuhan City, China and the outbreak traced to a large animal and seafood market. The Centers for Disease Control and Prevention reports that person-to-person transmission ... More>>

ALSO:

Science Media Centre: Flooding could release toxic gas – Expert Reaction

A chemical substance known as ouvea premix stored at an old paper mill in Mataura could release toxic ammonia gas if it comes in contact with water.More>>

ALSO: