Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Brancott Estate and BlueChilli seek the next big idea

Brancott Estate and BlueChilli seek the next big idea in wine tech

Brancott Estate revolutionised the wine industry when they pioneered Marlborough Sauvignon Blanc in 1975. Now they are looking for the next pioneer in the wine industry with the announcement of winexplorer, an innovation challenge designed to revolutionise the way wine is enjoyed.

“When we decided to plant Sauvignon Blanc vines in Marlborough in 1975, we created one of the world’s most popular wine styles and turned New Zealand into one of the world’s premier wine growing regions. Now we are looking to change the wine world again by identifying ideas that will fundamentally change the way people enjoy wine.” says Patrick Materman, Brancott Estate Chief Winemaker and a winexplorer judge.

“Whether it’s an idea about how people choose what wine to drink, or how they share that wine with their friends, if it’s big, bold and revolutionary, then we want to hear it.”

Open to entrants in Australia and New Zealand, winexplorer innovation challenge will see Brancott Estate work with start-up specialist BlueChilli to identify five finalists. These ideas will be shared via social media with consumers invited to vote for their favourite ideas. This will form a part of the judging criteria for when the finalists pitch their ideas to a panel of judges on 7 April, 2016.

“We’re seeing a significant shift in the way in which companies and entire industries innovate now, where involving their customers in the creation process and getting the end user to co-design great solutions is the new norm,” says Colette Grgic, GM for Innovation at BlueChilli. “While there has been significant advances in the winemaking element, the consumer area of wine consumption is ripe for new ideas and we are excited to be helping entrepreneurs to turn their big idea into a viable business opportunity through winexplorer.”

On offer is a cash prize of $35,000 and, depending on the idea, the winner will also be considered for startup acceleration by BlueChilli and to work with Brancott Estate to commercialise their idea.
To be eligible to enter, entrants need to be able to articulate how their idea will revolutionise the way people enjoy wine, why they believe they are best placed to make their idea successful and what level of support they need to bring their idea to reality. All entries are submitted online at brancottestate.com between 4 February and 6 March 2016.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>