Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Wine Flight to take off

4 February 2016

Wine Flight to take off


More than 60 of the world’s most influential wine media, trade and sommeliers will enjoy a unique “Wine Flight” today thanks to Air New Zealand and New Zealand Winegrowers.

Two Air New Zealand Q300 aircraft are scheduled to take off from Blenheim this afternoon and cruise at 11,000ft, taking in spectacular views of some of New Zealand’s best known wine regions, including Marlborough, Nelson, Martinborough/Wairarapa, Hawke’s Bay and Gisborne.

On board the VIP passengers will enjoy wines from some of the regions they’re flying over, including a Nelson Albariño, a Martinborough Pinot Noir and a Hawke’s Bay Syrah.

Air New Zealand Chief Marketing and Customer Officer Mike Tod says the Wine Flight is a major opportunity to showcase New Zealand wine and wine regions to a highly influential global audience.

“The passengers we will carry on the Wine Flight today come from 11 different countries and are leading figures in the global wine industry. The combination of the publications many of them write for and their extensive social media reach will create significant exposure for the New Zealand wine industry and New Zealand as a destination for wine tourism,” says Mr Tod.

New Zealand Winegrowers’ Global Marketing Director Chris Yorke says, “The Wine Flight allows us to offer this highly influential group of global wine media and trade representatives a totally fresh perspective on New Zealand wine, by flying them over the stunning regions that produce the fantastic wines that they’ll be tasting.”

The group has been in New Zealand to attend the inaugural International Sauvignon Blanc Celebration earlier this week, with many also attending the Chardonnay and Sparkling Symposium in Gisborne today and tomorrow.

Air New Zealand and New Zealand Winegrowers have a strong track record of working together to promote New Zealand wine and wine tourism. Wine tourism is a significant contributor to New Zealand’s economy. In the year ended September 2015, more than 500,000 international visitors enjoyed a winery visit as part of their itinerary.

Air New Zealand is proud to be the naming rights sponsor of the Air New Zealand Wine Awards for three decades.

Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: Prices For Transport And Housing Rise In March 2021 Quarter

Higher prices for transport and housing led to a 0.8 percent lift in the consumers price index in the March 2021 quarter, Stats NZ said today. Prices for getting around rose in the March quarter. Transport prices rose 3.9 percent, the biggest quarterly ... More>>

Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>