Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Roy Morgan Readership results for New Zealand Newspapers

Roy Morgan Readership results for New Zealand Newspapers and Magazines in 2015

Roy Morgan Research today releases the latest New Zealand Print Readership results for Newspapers and Magazines in the 12 months to December 2015.

Newspapers

Readership has declined for New Zealand’s major Monday-Saturday dailies: Auckland’s New Zealand Herald (down 10.9% compared with 2014 to 549,000 readers per average issue), Wellington’s Dominion Post (down 4.5% to 256,000), Christchurch’s The Press (down 11.3% to 188,000), the Otago Daily Times (down 7.9% to 93,000), and the Waikato Times (down 15.2% to 78,000).

However, a number of the country’s smaller regional mastheads have gained readers over the past year, including the Hawke’s Bay Times (up 8.2% to 66,000), Timaru Herald (up 18.5% to 32,000) and Wanganui Chronicle (also up 18.5% to 32,000)

Readership of the Herald on Sunday was virtually unchanged, down less than 1% to 325,000 readers, closing the gap on leader the Sunday Star-Times which fell 6.4% to 397,000. Sunday News suffered the largest proportional drop of any newspaper in 2015, down 36.9% to 77,000 readers per issue.

Newspaper Inserted Magazines

New Zealanders sure do love a lift-out. Gaining over 40,000 readers each in 2015 were Saturday lifestyle glossy Canvas (up 13.1% to 371,000 readers) and Monday food title Bite (up 19.0% to 257,000 readers), while Sunday Magazine also grew (up 9.7% to 328,000).

Magazines

Some of the big became even bigger in 2015: AA Directions, the country’s most-read magazine overall, grew 8.6% to 554,000 readers per average issue, and NZ Woman’s Day remains the most popular title on newsstands (up 5.2% to 406,000). Also making solid year-on-year gains were the Australian Women’s Weekly’s NZ edition (up 8.0% to 269,000), NZ Listener (up 35.4% to 264,000), Air New Zealand’s inflight publication KiaOra (up 13.4% to 178,000), Mindfood (up 25.6% to 147,000), Rural News (up 38.2% to 123,000) and North & South (up 5.3% to 120,000).

View the full Print Readership tables for December 2015

John La Rosa, General Manager Client Services – New Zealand, Roy Morgan Research, says:

“Many of New Zealand’s newspapers and magazines continue to perform relatively well against equivalent print media in Australia and around the world.

“A number of already-popular magazines have increased their readership, from a range of categories including the Mass Women’s and Women’s Lifestyle, Motoring, General Interest, Farming, and Home and Garden.

“Newspaper Inserted Magazines in particular are going great guns, growing or maintaining readership even, in some cases, as their parent newspapers face declines. This suggests that the strength of the medium in 2016 and beyond will be delivering content that isn’t time-sensitive, and is designed to be enjoyed in print on a lounge or in a café, not via device while waiting for the lift to arrive. And it’s exactly this sort of captive, comfortable audience that can provide the best ROI to print advertisers.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>

ALSO:

Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>