Fairtrade Rewards Those Who Advocate for a Fair World

Fairtrade Rewards Those Who Advocate for a Fair World

Fairtrade, known as the world’s most recognised ethical label, run an annual award program for Kiwi supporters called “Fairtrade Supporter of the year” which aims to reward members of the public who actively advocate for and support Fairtrade products.

This year’s winner, Northland resident Tricia Cutforth, is a councillor in the Whangarei area and is working towards establishing Whangarei as a Fair Trade district – eventually being accredited and having the council commit to using Fairtrade products wherever possible.

Tricia was rewarded for her efforts with a trip to India to visit the Fairtrade cotton fields, where iconic Kiwi apparel label Kathmandu sources the cotton for their Fairtrade Certified cotton t-shirts. It was here that she witnessed fascinating processes and learned about the extraordinary projects happening on the ground.

“My experience meeting cotton farmers in India has further added to my passion for Fairtrade, and instilled an even greater dedication and desire to spread the word about the positive impacts for farmers,” says Tricia.

Fairtrade believes it is important to reward people who are doing great work in the community and are contributing to a more ethical world.

Fairtrade Australia New Zealand CEO, Molly Harriss Olson, says, “We were inspired by Tricia’s dedication and enthusiasm to Fairtrade. Her hard work deserved to be recognized and rewarded.”

Fairtrade provides farmers and workers in developing countries with a fair price for their produce. They also receive an additional sum of money (the Fairtrade Premium) for investment in social, economic and environmental development in their community, such as educational and medical facilities.

Commodities that have Fairtrade standards for certification include coffee, tea, cocoa, sugar, cotton, vanilla, bananas, and coconuts.

Check out the range of Fairtrade Certified products available in New Zealand here.

ENDS

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