Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Zealand on trend with food-for-health


Media Release


Global megatrends expert says New Zealand on trend with food-for-health

Embargoed until Wednesday April 13th 10am

New Zealand should apply its tourism’s “100% Pure” campaign to the agricultural industry, utilise its “clean-green” image, extend it to “clean-green-healthy” and back it with science to add a premium to its exports, according to Dr Stefan Hajkowicz, an international expert in strategy and foresight.

Dr Hajkowicz, author of the recently published book “Global Megatrends – Seven Patterns of Change Shaping our Future” is in New Zealand to address the 2016 High-Value Nutrition Science Symposium -Foods of the Future, Transforming New Zealand into a Silicon Valley of Foods for Health-.

100% PURE OPPORTUNITY
Dr Hajkowicz says transforming New Zealand into a country that specialises in nutritional food is right “on trend”.

“This makes a lot of sense and the market opportunities are enormous,” he says. This could be very significant for the New Zealand economy.”

“There is a real opportunity for New Zealand’s agriculture to almost just take the 100% Pure New Zealand campaign from tourism, put that trademark on its food, and back it up with science to add value to its exports.”

NEW ZEALAND NEEDS TO LEVERAGE THE DIGITAL REVOLUTION TO BOOST ITS FOOD EXPORTS
The two global megatrends that play into New Zealand’s favour to grow exports are the creation of wealth in Asia, and the digital revolution, he says.

“The income growth in Asia is related to diet diversification and choosier customers.

“They want to know where their food comes from, is it safe, what are its health benefits. Over the next years there will be real demand for scientific knowledge on what the relationship is between what we eat and our physical and mental health.”

Dr Hajkowicz says New Zealand should also leverage the digital revolution when marketing its food overseas.

“The internet and social media will allow the New Zealand farmer to develop a relationship with the supermarket shopper in Shanghai. The information technology will close the geographical gap between the two. For example the Shanghai shopper will be able to find out what farm the milk came from within New Zealand – how it was produced – and this will give quality assurances to consumers. But there does need to be robust science to back up any claims – otherwise trust and reputation can disappear in a nanosecond.”

High-Value Nutrition is one of eleven National Science Challenges. The challenge has an $84million budgeted investment over the next ten years. Its mission is to establish New Zealand as an international leader in food–for-health and help grow exports by $1billion p.a. by 2025.

For more information on High-Value Nutrition and its activities to date:
https://youtu.be/thNbyhsf-sM

For more information on the event please go to our website:
http://www.highvaluenutrition.co.nz/en/news-and-events/2016-high-value-nutrition-science-symposium.html


ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: Auckland Population May Hit 2 Million In Early 2030s

Auckland’s population may rise from about 1.7 million currently to 2 million by early next decade, Stats NZ said today. “Auckland will likely have the highest average annual growth of New Zealand’s 16 regions over the next 30 years, from ... More>>


Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>