Shuttlerock Achieves NZ First, Scoops Major Facebook Award

Shuttlerock Achieves NZ First, Scoops Major Facebook Innovation Award

Auckland, New Zealand: Tuesday 10th May, 2016

Leading software content marketing platform, Shuttlerock, has become the first ever New Zealand company to pick up a top honour as part of the annual Facebook Innovation Spotlight, taking out this year’s Creativity category.

Facebook’s Innovation Spotlight Awards recognise industry partners working to create technology and services that make it easier for brands to source and deliver quality content at scale.

The Creativity category specifically celebrates those partners helping marketers with challenges such as generating original content, fighting advert fatigue and low advert relevancy, in a world where budgets and resources are continually shrinking.

The 2016 Facebook Innovation Spotlight received submissions from a number of global technology solutions, agencies and partners from around the world. Shuttlerock’s success was based on a range of factors, including the strength of its client results, uniqueness, scalability, and size of market.

As part of the entry Shuttlerock also showcased the success of foundation client Jucy Rentals, to demonstrate the power of the platform.

Shuttlerock COO, Paul Bingham, said “We’ve worked very hard to build a truly unique platform, that lets organisations generate authentic photo and video content, quickly and easily, through a combination of innovative tools. We’re thrilled and honoured to receive this award as recognition of all that hard work.

“It’s also an opportunity to recognise our fabulous NZ clients, who have guided and supported us over the last fours years as we’ve built the platform into a truly world class offering.

“We believe it’s not just a first for a New Zealand company, but also for any organisation in the whole of the Southern Hemisphere – and it’s pretty exciting to get this sort of validation from the biggest global player in social media.

“In addition the award allows us to continue to build a strong partnership with Facebook itself, as the greatest power player in global digital marketing. We’ll be working with their team over the coming months to launch even more new products for our clients,” Bingham concludes.

In recognition of the win, Shuttlerock will be profiled by Facebook at two international advertising and digital marketing conferences, the Cannes Lions International Festival of Creativity in June, and dmexco, held in Germany in September.

It will also take a share in USD$500,000 worth of advertising credits, set aside by Facebook to promote awareness of all winners.

Yet to be announced are the winners of the Real Results and Personalised Marketing at Scale categories, with all winners eligible for the ‘Innovator of the Year’ award, which will be announced in November 2016.

ENDS

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