Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Onion Industry Strategy Delivering Increased Export Earnings

May 13, 2016

Onion Industry Strategy Delivering Increased Export Earnings

Onions New Zealand Inc says with 75% of this season’s crop shipped, the industry is pleased with the direction it’s heading in.

“Returns are expected to be up 50% on last year,” chief executive Michael Ahern says.

“This means an increase from $81 million to $125 million FoB. This forecasted result will re-assert onions position as the third largest fresh horticulture export item after kiwifruit and pipfruit.”

For many years the onion industry has been New Zealand’s largest fresh vegetable export earner but has held a lower profile compared to its high-flying fresh fruit export cousins.

“With these types of returns the onion industry is lifting its profile when it comes to capturing government agency attention and assisting policy decisions.”

“NZ started exporting onions over 50 years ago and now has 45 markets worldwide. Approximately 85% of total production is exported and all of the major industry operators are 100% NZ owned. In the horticultural sector very few can match these statistics.” Michael says.

NZ is the number one supplier from the southern hemisphere to continental Europe. This region accounts for 48% of total NZ exports and sold through major retail chains. In recent years the industry has balanced this trade with Asia. In 2008 Asian markets accounted for 12% of total exports. In 2016 it’s forecasted to reach 41%.

“The onion industry developed a strategic plan in 2013 which focussed on 4 key pillars of Productivity, Export Market Development, Quality Onions and Innovation.”

“It’s very pleasing to see strong signs that our strategic planning is starting to pay off. We are also a readily scalable industry provided we have appropriate access to markets.” Michael says.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: Prices For Transport And Housing Rise In March 2021 Quarter

Higher prices for transport and housing led to a 0.8 percent lift in the consumers price index in the March 2021 quarter, Stats NZ said today. Prices for getting around rose in the March quarter. Transport prices rose 3.9 percent, the biggest quarterly ... More>>

Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>