Who Are The Customer Experience Champions.....

Who Are The Customer Experience Champions.....

By 2020, customer experience will overtake price and product as the key brand differentiator.”-2020 report

New Zealand businesses are becoming more aware of the need to improve their overall customer experience performance as the conclusion of the above report is already playing an increasing role in business performance.

Retail and the tourism are two areas where a greater focus is required if businesses in these sectors are to capitalise on continued growth and profitability according to Chris Bell Managing Director Customer Experiences Ltd. www.customerexperiences.co.nz More role models are needed across industries especially SMEs so that smaller businesses can see that a long-term customer experience strategy is achievable and delivers a clear ROI if implemented correctly.

As New Zealand’s leading customer experience consultancy Customer Experiences will be highlighting a number of businesses that are reaping the benefits of their commitment to ensure they have a team and customer centric culture within their organisations.

Central North Island marine retailer Terv Terry Marine according to Customer Experiences Ltd Managing Director Chris Bell is one of those rare businesses where complacency is not an option and as a result are continuing to invest in the development of their customer experience to ensure customers are receiving greater value from a team that is highly motivated to share their expertise and passion for the pleasure of boating.

The result of this commitment to both their team and customers is gaining Trev Terry Marine a national reputation for a quality, value added customer experience. The impact this approach is having on both business growth and profitability is motivating continued investment in both team professional development and the creative ideas that flow from both within the business and from customers.

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