Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


The countdown to spring is on with new Queenstown campaign

The countdown to spring is on with new Queenstown campaign

Queenstown, New Zealand (Wednesday July 20, 2016) Today, Destination Queenstown kicks off the “Countdown to Spring”, a new campaign to entice Australian travellers to New Zealand’s favourite visitor destination this spring.

Designed to show that Queenstown is a unique destination in which to enjoy the best of spring, the new campaign encourages Australians to explore, discover and plan a trip to the lake and alpine resort, just a three hour flight from Sydney, Melbourne, Brisbane and the Gold Coast.

Destination Queenstown chief executive Graham Budd says the stunning Southern Hemisphere destination has even more to offer in spring, where longer sunshine hours mean visitors can pack more activities into each day, and night.

“Spring in Queenstown is a season like no other with bluebird days, a range of ski areas offering great terrain, combined with adventure activities and a vibrant atmosphere perfect for après ski.

“This mobile-led campaign allows us to reach and retarget our Australian audience with relevant messaging, helping them interact with all that Queenstown has to offer, and inspiring them to come and experience it in September,” he says.

Using the Facebook Canvas platform, the campaign layers a visual story over an easy-to-use experience. Consumers can follow striking imagery and engaging video to learn more about Queenstown.

The campaign theme, “Countdown to Spring” is echoed across unique, bite-sized films showcasing the premium spring destination’s offerings through the eyes of Australians dreaming of being there, as their mundane reality swiftly segues into an exhilarating experience in vibrant Queenstown.

To view the campaign, and for more information about Queenstown as a travel destination, visit



Creative: One Green Bean

Digital build & implementation: One Green Bean

Production company: Engine

© Scoop Media

Business Headlines | Sci-Tech Headlines


DoC: A Tale Of Two Halves For Rock Wren/Tuke
It’s a tale of two halves for rock wren/tuke with their fortunes hanging on effective predator control, the latest South Island-wide survey shows. The Department of Conservation monitoring programme, now in its third year, tracks populations of this small alpine bird... More>>

TradeMe: Wages Remain Hot While Job Listings Cool Off
Salaries are skyrocketing in the regions as Kiwi employers battle to attract staff and combat the rising cost of living, according to the analysis of over 77,000 vacancies listed on Trade Me Jobs for the quarter ending 30 June (Q2)... More>>

Tegel: Chicken Prices On The Rise But It’s Still The Favourite Protein For Kiwi Families

A combination of domestic and international factors is forcing New Zealand’s largest poultry supplier Tegel to raise its prices from July. The roughly 10% price rise is a result of ongoing cost pressures on the industry, including increases in labour... More>>

Motor Industry Association: New Vehicle Registrations Soften

The Motor Industry Association’s Mark Stockdale says that 12,049 registrations of new vehicles for the month of June shows the market is weakening in the face of raising costs of living... More>>

MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>

Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>