Cavalier Bremworth signals reinvention
Cavalier Bremworth signals reinvention with deal that uses recycled fish net fibre
Cavalier Bremworth has announced an exclusive Australasian deal with Italian sustainability pioneers Aquafil that will see New Zealand carpet being made from fishing nets and other recycled nylon waste.
Aquafil are the creators of the world’s first fully sustainable nylon 6 fibre Econyl. The company invested 25 Million Euros and four years in the technology and now even assist in the recovery of fishing nets from the oceans to input into the process.
Speaking from Cavalier Bremworth’s market re-launch event at Shed 10 in Auckland, Aquafil Board Member and General Manager Fabrizio Calenti says Econyl was at first a challenging concept for the company but the vision is now paying off for them and the planet.
“We are now on the other side of the world to mark an agreement with Cavalier Bremworth, this is very exciting. The sustainability of the Econyl product will contribute to the value proposition of Cavalier’s beautiful carpets.”
Econyl is now being used in collaborations with brands like Levi’s, La Perla, Speedo, Kelly Slater’s new Outerknown range and now Cavalier Bremworth’s Siren carpet range.
Cavalier Corporation CEO Paul Alston says the deal to use Aquafil’s Econyl fibre is a bit of a coup for the company and symptomatic of a broader re-invention of Cavalier Bremworth.
“Tonight is about signalling to the market that Cavalier Bremworth is back, but with a fresher more modern perspective.”
There was an underlying sustainable theme to the event with Cavalier launching a new wool product Jive, its new Siren range using Econyl and another nylon product Valour which also partially utilises recycled yarn.
“Customers care about quality, they care about customer service and they care about the story behind what they are buying – this is where we are taking Cavalier Bremworth, we are responding to what customers want and very keen to drive positive change in the carpet category.
“Cavalier Bremworth is a New Zealand brand, our vision is for it to become an iconic New Zealand lifestyle brand.”
Since 2015 Cavalier Bremworth’s parent Cavalier Corporation has undergone a programme to reduce debt and transform the business, this included a consolidation of its manufacturing operations in early 2016. On the back of a recent positive earnings revision Cavalier Corporation’s share price hit a 52 week high of 95 cents earlier this week.