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NZ Business Traveller set to launch in September


NZ Business Traveller set to launch in September

Publishers of leading travel media For the Love of Travel’ are set launch an online consumer media channel aimed at New Zealand corporate and business travellers. ‘NZ Business Traveller’ is set to take off in September and will be wholly dedicated to New Zealand travellers travelling internationally and interstate on business.

A consumer website, ‘NZ Business Traveller’ will be packed and updated daily with latest travel news, views, reviews and product updates that will contribute towards entertaining the business traveller, saving them time and money and making business travel more efficient.

Speaking about the new media website, Travel Media’s Harmeet Sehgal said it has never been a better time to launch NZ Business Traveller.

“For the Love of Travel is in its tenth year of circulation and we’ve had strong demand from our audience to have business travel information included within ‘For the Love of Travel’. But we were sure that business travel content is different to the ethos of ‘For the Love of Travel’ which is whole hearted leisure travel media. Therefore, it was just a matter of when not if we launch 'NZ Business Traveller' as a separate entity and segment our audience to take advantage of both leisure as well as business travel information under our media house”.

'NZ Business Traveller' will provide vital information to audiences that will assist in business decisions for travel.

“NZ Business Traveller’s content will not just scratch the surface in terms of views and reviews but provide an in-depth analysis that will be true to the modern business traveller. If it’s an airline product we’re reviewing, it will have every section of the journey revealed from check-in through to carousel,” says Sehgal.

NZ Business Traveller will bring to the table what matters most to New Zealand travellers. Airlines, hotels, car rentals are stock-standard but the aim is to provide content around entertainment, wellness, loyalty, meetings, conferences and incentives, travel technologies and events.

For the modern business traveller there are no set working hours and we want to ensure we deliver content to them on every device and throughout the day, says Sehgal.

“With wearables and availability of internet at 40,000 feet, the business traveller is well connected and never off the job so we need to push content out as soon as we have it. We’re investing in online media technologies as delivery vehicles need to be at the forefront in providing information while ensuring privacy and security of our audiences’ data isn’t compromised.”

NZ Business Traveller will be a responsive website and provide marketers with a host of digital marketing tools to reach the business traveller. This will include digital banners, daily e-newsletters, HD video posts, social media marketing and sponsored content. Central to the digital strategy is the NZ Business Traveller App soon to be available on Android and iOS devices.

For updates and progress with launch of NZ Business Traveller, contact details can be registered on www.nzbusinesstraveller.co.nz


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