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Magic Memories acquisition of SharpShooter Imaging in U.S.

For immediate release

9 September 2016

Magic Memories creates its own magic moment with acquisition of SharpShooter Imaging in the U.S.

QUEENSTOWN, NEW ZEALAND, 9 September 2016 – The acquisition of SharpShooter Imaging in the United States by Magic Memories on 6 September 2016 is the largest purchase for the company since it was founded in New Zealand in 1995. Magic Memories now leads the industry as the largest provider of innovative content and photography solutions for the attractions industry.

This major milestone will add 99 locations for a total of 185 worldwide Magic Memories sites where the business is a valued partner with major entertainment and attraction providers. Key SharpShooter Imaging partners include San Diego Zoo, Florida Aquarium and Grand Canyon Railway.

“The business transformation of Magic Memories as a global brand is testament to the quality of our people and products and I’m so proud of our team. Bringing the two businesses together is a huge step in increasing our worldwide product suite, developing our technologies and having experienced people support the future growth we anticipate,” says Magic Memories CEO, Chris Warhurst.

Magic Memories has dedicated significant research and development to a growth strategy focused on achieving this expansion. Magic Memories now has around 2,000 employees across the United States, United Kingdom, Europe, China, United Arab Emirates, Australia and New Zealand.

“We are thrilled to be part of the Magic Memories group. Our infrastructure and market experience, combined with Magic Memories’ injection of people, products and systems allows us to be more competitive, provide more compelling solutions, and offer significant value for our customers,” says SharpShooter Imaging, co-owner and executive director Paul Laine.

Magic Memories remains true to its legacy and values of founders John Wikstrom and Stuart Norris with a focus on delivering the best experience possible in all areas of the business. Magic Memories continues to invest in their people and the development of technology solutions that enable the creation of memories.

Ends.

About Magic Memories

Magic Memories was launched in New Zealand in 1995, founded by John Wikstrom and Stuart Norris. From inception, the commitment has been to deliver innovation, quality customer service, and creative product solutions that enable guests to collect and share memories of their visit to attractions.

The combined entity of Magic Memories and SharpShooter Imaging positions it as the largest provider of professional images to the expanding North American attractions market. Both have been in business for a considerable time providing content and photography solutions, capturing, creating and sharing guest experiences at their partnering attractions.


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