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Increasing Demand for Customer Experience Expertise

Media Release-

Increasing Demand for Customer Experience Expertise

Auckland retail and tourism businesses now have the opportunity to benefit from New Zealand’s leading Customer Experience development company Customer Experiences Ltd due to the appointment of Auckland based David Blair

Chris Bell, New Zealand’s leading expert in Customer Experience development, and Managing Director of Customer Experiences Ltd. said “Developing your unique competitive advantage won’t be through price, delivery, quality etc. It will be through people. How the people that buy from you are helped by the people that work with you.”

“I saw a unique blend of communication, training, and technical abilities in David” said Chris, “so it made sense to involve him in providing an Auckland presence, opening up a raft of opportunity for Auckland businesses to develop their unique competitive advantage.”

David has over 30 years experience in facilitation, training, and technology having worked for companies such as Apple, Terabyte Interactive Ltd., and Fortune International Ltd. This provides an extra level of service for customers embarking on their Customer Experience continuous improvement journey.

“I love to empower people by developing their communication and technology abilities, for example training them to make their own customer testimonial videos or introducing them to style-based communication.” said David.

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According to Bell business is starting to realise just how important the quality and consistency of a business’s customer experience is going to be for future business growth and profitability in a highly competitive and commoditised world.

A recent Bloomberg Businessweek survey revealed that “delivering a great customer experience” has become the new imperative: 80% of the companies polled rated customer experience as a top strategic objective.

Research confirms that companies that provide exceptional customer experiences have a strong competitive advantage. Customers are prepared to pay higher prices, make additional purchases, be more loyal and recommend the business to others. All of this can be worth millions of dollars to the local economy.


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