Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


9 out of 10 think broadband is more important than rugby

Who’s watching the All Blacks this weekend? It seems Kiwis think the internet is far more important…


The All Blacks are on the cusp of a world record for the longest winning streak in test rugby history, but that isn’t all it’s cracked up to be, according to some Kiwis at least, who have revealed in a recent survey that they think broadband is much more important than rugby.

It’s not just rugby either. When quizzed by New Zealand broadband comparison website Broadband Compare (, nine out of ten Kiwis said that broadband was more important to them than rugby, but plenty of other passions are also pushed out by our desire to stay connected to the world wide web.

The results of the online poll show 91 per cent of respondents would opt for broadband over rugby if they had to choose which was more important whilst another of our passions also suffered, with the majority of Kiwis preferring to indulge their internet fix before their caffeine fix. 57% would give up their flat white or cup of tea in favour of their internet connection. Some other areas fared significantly better including fruit and veg, a bath or shower and the car. These were deemed far more important than a broadband connection.

Another finding that was very evident from the survey was what Kiwis want from their internet service provider. Unsurprisingly, price, speed and reliability came out on top but respondents don’t seem to be getting this because 75% of those surveyed would not proactively recommend their current broadband provider to family or friends. One reason for this may be that almost 70% of respondents were unsure if they were on the best value broadband plan for their needs. Broadband Compare helps Kiwis to switch broadband provider and with a huge range of different plans from 97 different New Zealand ISP’s available there really is no need to be unsatisfied with your current broadband.

Whilst those stats and the rugby stat may be a surprise, it’s refreshing to know that other Kiwi values are still far more important than broadband. The survey revealed the most important thing in respondent’s lives being whanau with only 4% choosing the internet over family and some things will never change... we’re still a frisky lot and the majority (54%) of Kiwis still prefer some private time in the bedroom with their partner to time browsing the web.

About Broadband Compare
Broadband Compare (, is the free to use broadband comparison website that lists and compares hundreds of different broadband plans from 97 different New Zealand broadband providers. It is quick and easy to check connection type at your address and compare all the most suitable broadband plans for your particular needs.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>


Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>


Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>


FIRST Union: Thousands Of Union Members At Countdown Feel Effect Of First Paycheque Under New Rates

Over the last week, around 7000 FIRST Union members who work at Countdown received their first payslips under new rates agreed in a Collective Agreement signed with the employer last November that will see thousands moving onto living wages, transparent ... More>>


OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>


Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>


RetailNZ: Retail Sales And Confidence Rebound After Second Lockdown Lifts

A new Retail NZ Retail Radar report show retailer sales have improved in through September as the second wave of COVID-19 restrictions lifted. Sales were up 20 per cent and 45 per cent of retailers said that their sales improved on the same time ... More>>