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Fresh Start with Nadia by My Food Bag

Fresh Start with Nadia by My Food Bag

Successful fresh food delivery service launches new offering to help with weight loss

Fresh Start with Nadia is the brand-new product range from My Food Bag designed specifically for people who want to lose and manage their weight.

Fresh Start with Nadia combines portion control, healthy eating and cooking techniques with each meal nutritionally balanced and 450 calories or less.

While My Food Bag delivers healthy food and a level of portion control, Nadia Lim says many people are looking for greater levels of control and accountability when it comes to their diet.

“For many Kiwis, managing weight is an endless battle. As we age, we tend to become more health aware in terms of our dietary needs, but it can be a challenge to improve our eating habits and consistently stick to them. As a dietitian, I’m passionate about helping Kiwis to eat better, and this new range takes the guess work out of ingredient shopping, meal preparation and calorie-counting” says the My Food Bag Co-Founder and dietitian.

Fresh Start delivers ingredients for 5 recipes to your door each week, in either 10 portion or 20 portion boxes. The 10-portion box serves two people for dinner or would offer the complete solution for one person wanting dinner and leftovers for lunch the next day. The 20-portion box serves four people for dinner or would provide for two people dinner and leftovers for lunch the next day.

Fresh Start’s meals feature lean proteins, large volumes of seasonal vegetables, lower volumes of carbohydrates focused on wholegrain or vegetable-based sources, and no refined sugar.

“We want our customers to feel like they are part of a community and receiving all the support they need to see the change they want to see,” says Cecilia Robinson, Founder and Co-CEO of My Food Bag.

“We are really excited about this launch following feedback we’ve received from customers which is the driver behind developing this new offering. This isn’t just another fad diet. We’re providing our customers with all the tools – including meal planning, recipes and ingredients - as well as advice and support they need to help them with successfully losing weight and improving their health and wellbeing.”

Fresh Start is available to order from Wednesday 26 April, 2017 with the first deliveries on Sunday 07 May, 2017.

Fresh Start will be available in two options including delivery:

• Lite 10: 5 recipes x 2 portions per recipe, a total of 10 portions to serve 5 dinners for 2 people, or dinner with leftovers for lunch for 1 person for $159.99 including delivery

• Lite 20: 5 recipes x 4 portions per recipe, a total of 20 portions to serve 5 dinners for 4 people, or dinner with leftovers for lunch for 2 people for $199.99 including delivery.

About Fresh Start

Fresh Start with Nadia is a new fresh food delivery service brought to you by My Food Bag, which is the brainchild of entrepreneur Cecilia Robinson, who is co-CEO alongside her husband James Robinson. Prominent New Zealand businesswoman Theresa Gattung is involved in the business as an active shareholder, co-founder and director alongside Nadia Lim who is a qualified dietitian and one of NZ’s most loved chefs.

Fresh Start with Nadia recipes are developed by My Food Bag’s team of nutritionists and chefs. All Fresh Start recipes are nutritionally sound and use NZ ingredients wherever possible. Recipes also include nutritional analysis and cooking tips.

Customers order Fresh Start online and receive ingredients for five recipes.

Fresh Start delivery options are weekly or fortnightly and can be cancelled at any time. Deliveries take place on Sundays between 1pm and 9pm.

Fresh Start is available throughout New Zealand from Wednesday 26 April, 2017. Visit


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