Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Look for GrabOne

New Look for GrabOne

16 May 2017 – GrabOne, one of New Zealand’s most popular deals sites, has a rebranded look, fresh website and a new mobile app.

Since its conception seven years ago, GrabOne has seen a complete change in New Zealand’s eCommerce landscape, and the way Kiwis shop online. As a result of this GrabOne has undergone an extensive dive into its rich user data, and undertaken a detailed consumer research project with Nielsen to better understand the way consumers shop online.

Sarah Wood, General Manager of GrabOne, says the new brand comes with a change to the website, making it more intuitive and enjoyable for the user.

“These changes are designed to reflect the shift in eCommerce habits, and repositions GrabOne from a value brand, to a valued brand. The range of experiences, products and services offered on the platform will always be of great value to the customer.”

The rebrand has been developed in-house at NZME and testing took place alongside the Nielsen research. The solution illustrated how GrabOne can provide people more opportunities to ‘Grab Life’, by offering quality products and services at a discounted rate.

The new technology is the first major redevelopment of the GrabOne platform in two years. Wood says that the process has been consumer driven.

“We’ve redesigned the look and functionality of GrabOne from the data and feedback we received from consumers combined with wider eCommerce trends to ensure a great experience.”

The redesigned website and new app has clearer categories and easier navigation, a win for both customers browsing and brands who work with GrabOne to bring their offerings to the fore.

GrabOne is looking to the future with ‘personalisation’ being a major part of the site and app. Users will be able to see deals based on their click and purchase history, allowing for a unique user experience.

Visit the website at www.grabone.co.nz, and download the apps for iOS and Android.

Sources:

[1] Nielsen CMI, Q1 to Q4 2016. February 2017 Fused. AP10+. Based on unduplicated weekly reach of NZME newspapers, radio stations, and monthly domestic unique audience of NZME’s digital channels


ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




Digitl: Bumper year ahead for NZ IT sector

Gartner says New Zealand spending on technology products and services will grow 7.4 percent this year. The company’s latest forecast says the market will total NZ$15.3 billion in 2022... More>>



Fonterra: Lifts Forecast Farmgate Milk Price Range

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range to NZD $8.90 - $9.50 per kgMS, up from NZD $8.40 - $9.00 per kgMS. This increases the midpoint of the range, which farmers are paid off... More>>

Federated Farmers: NAIT Levy Increases Must Achieve Accurate, User-friendly System
Nobody welcomes extra costs but if OSPRI is to catch-up on under investment in the NAIT platform and deliver on its workability and farmer support, levy increases are probably necessary, Federated Farmers says... More>>



Skoltech: Study Probes Earth’s Turbulent Past To Explain Where Oceans Came From

The origin of water on our planet is a hot question: Water has immense implications for plate tectonics, climate, the origin of life on Earth, and potential habitability of other Earth-like planets. In a recent study in Physical Review Letters, a Skoltech professor and his Chinese colleagues suggest... More>>


Statistics: Household Net Worth Grows In The September 2021 Quarter But At A Slower Pace Compared To March 2021

Household net worth grew by $60.7 billion in the September 2021 quarter compared with the June 2021 quarter, Stats NZ said today. This represents an increase of 2.5 percent, a similar result to the June 2021 quarter, which was up $60.6 billion or 2.6 percent... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>